Deloitte’s 10th annual “Digital Democracy Survey” polled 2,205 U.S. consumers online from Nov. 5-19, 2015.
About 31% of those surveyed said they binge TV shows on a weekly basis, and 36% of those aged 19-25 say they binge weekly. TV dramas remain the most popular genre among bingers: 53% said they most often binge-watch television dramas, followed by comedy at 17% and reality TV at 7%.
Asked to name the three media devices they value most, the results ranked smartphones (mentioned by 76%), laptop computers (69%), desktop computers (57%) and a flat panel television (54% -down from 62% in 2014).
About a third of all viewers — as well as about half of Millennials, those born between 1983 and 2001 — watch TV shows and movies on a smartphone, tablet, or computer.
92% say they multitask while viewing, up from 81% in 2012. Most popular diversions include web surfing, chatting on social networks, reading emails, texting, online shopping, and playing video games.
About 46% of Americans now subscribe to streaming video services, and consumers 14-25 now spend more time watching online-video services than Live TV.
Streaming video services rocketed to 61%, from 17% in 2012. They also now outrank Pay TV among those 25 and younger in a home that receives a streaming service.
The top reasons people who like them offer: they allow them to watch when they want, without commercials, and wherever they want.