Branded content channel 4ME, which datacasts shopping, health and religious content via Seven, has had its contract cancelled after production house Brand New Media called in administrators.
Brand New Media are joint venture partners in 4ME and HealthyMETV with Network Seven and Prime.
A Seven spokesperson said, “We will announcing plans for the channels currently on air in the near future. Brand New Media has been a good partner and we are disappointed to hear this latest news.”
Mumbrella reports channel contracts were terminated at midnight last night after the company called in administrators Dean-Willcocks Advisory, with six staff made redundant.
Managing director David Borean told Mumbrella that while the company had a number of successful ventures it had been dragged down by a “couple of the lesser performing parts of the business”.
Borean told Mumbrella “all assets at this point are under review” and that they were exploring a “number of possible options for all staff” which includes selling off parts of the business, but said its future was now “in the hands of the administrators”.
Operations in Melbourne, Brisbane and Singapore are not affected by the administration, he added.
4ME has been datacasting since December 2011. Seven ended Fresh Ideas TV in December 2014 ahead of its Racing.com channel.