MasterChef vs The Voice vs House Rules
Nine and TEN must be wondering: when is the My Kitchen Rules grand final?
It’s the biggest question in TV programming right now: when is the My Kitchen Rules grand final?
Seven is keeping its cards close to is chest as to the date MKR concludes.
It hasn’t even confirmed its full schedule for next week as yet. But with a long weekend it’s out on Sunday. It is also out next Wednesday with Border Security: International in on Wednesday followed by an Edinburgh Military Tattoo special.
That leaves Monday and Tuesday to be confirmed, and likely timeslots for new episodes. But at just 2 episodes for the week, it’s taking its sweet time to wrap.
Over at Nine and TEN they are presumably waiting with bated breath for the juggernaut to end.
Last year TEN wisely held off MasterChef until MKR concluded, launching the very next night. With limited compelling content in its schedule between I’m a Celebrity Get Me Out of Here and MasterChef it is stretching thinly at the moment.
Nine has emerged from its Reno Rumble disaster pretty well, thanks to a strategic swap with Married at First Sight, but You’re Back in the Room is losing traction each week as the curiosity diminishes (just 2 more eps to run). Thank goodness for Sport later in the week.
The other key event coming is the Logies on May 8.
For all but one year, Nine has traditionally launched The Voice with the Logies (on the same night or the night after). With Live Logies it’s unlikely to launch on the same night. Again, much hinges around MKR. Nine won’t want Seven to get early traction with House Rules cast.
Seven also knows what’s coming and will place its MKR final / House Rules launch where it can avoid the others benefitting most. With Nine committed to sports events from mid week, it may segue into HR before Nine can launch realistically launch The Voice. Who knows? That’s why execs are paid so well.
For viewers facing 3 reality shows head to head, at least this year there will be a point of difference: food, singing or renovation, anyone?