Seven, Nine, TEN to lock arms in fight for advertising
New marketing group for FTA advertising to be modelled on Britain's Thinkbox.
Seven, Nine and TEN are to join forces with a new marketing body, Think TV, as it faces increased competition from online giants including Facebook and Google and Netflix.
Fairfax Media reports it will be modelled on Britain’s Thinkbox and launch within 3 months.
Think TV is already a marketing brand for Free TV Australia which represents FTA commercial networks, but the new body is expected to become a separate organisation, with its own chief executive and budget for research and marketing.
Yesterday TEN CEO Paul Anderson said TEN was competing for advertising dollars against the foreign online giants which continue to send billions of dollars of advertising revenue directly offshore.
“This is putting us at a major competitive disadvantage and threatening the future of free-
to-air broadcasting and, in particular, the Australian content ecosystem,” he said.