WIN Television and Network TEN have confirmed a five-year program affiliate deal for regional Australia.
WIN stations will carry TEN content from July 1st and the network has reaffirmed its commitment to local news.
The deal follows Nine ending a long-standing partnership with WIN and signing with Southern Cross. Last week TEN also announced a deal with Southern Cross for Northern NSW where WIN is not present.
WIN Network CEO Andrew Lancaster said, “For both viewers and clients this is an excellent outcome. We believe we are now partnering with a television network that is delivering innovative programming and increasing audience share. This can only be good for our advertisers.
“We are excited to be bringing most of Australia’s Logie winning programs to regional Australia exclusively in HD. WIN will now give viewers Gogglebox Australia, The Project, KFC Big Bash League, The Living Room and Family Feud along with international hits like Madam Secretary, NCIS and Modern Family.
“In addition to the aforementioned programs, we are going to deliver the V8 supercars, rugby internationals, Formula One, MasterChef Australia, Offspring and Australian versions of Survivor, The Bachelor and The Bachelorette to WIN viewers.
“I’d like to personally thank TEN’s CEO Paul Anderson and Chair David Gordon for their approach in what is an historic change for viewers of the WIN Network in regional Australia.”
As yet there is no fine detail on how WIN News bulletins will sit amongst TEN’s schedule which includes TEN Eyewitness News, Family Feud and The Project.
“There has been so much written about the future of news, both in regional and metropolitan areas. WIN’s commitment to news is stronger than ever. WIN produces 16 half hour news bulletins and an hour-long All Australia News bulletin each weeknight. No other network matches that. Combined with the talent, experience and resources in the TEN newsrooms across Australia, viewers will see comprehensive news coverage at local, state, national and international level,” Lancaster said.
“WIN’s commitment to local regional news continues. It is something we are proud of and is at the heart of the WIN Network. TEN have been supportive of our desire to ensure regional Australia continues to have local regional news each weeknight and we look forward to working with TEN in providing news supply beyond the WIN News audiences especially when news breaks in regional Australia.”
TEN Chief Executive Officer, Paul Anderson, said: “We are delighted to announce our new agreement with WIN and that our unique and fresh content will reach more Australians through the WIN regional network.
“WIN’s strength in regional Australia, particularly its unmatched commitment to local regional news, combined with TEN’s growing audience will deliver a great experience for both viewers and advertisers.
“Ongoing collaboration between us will continue to strengthen our services and we look forward to a strong partnership for years to come,” he said.
Viewers will not need to rescan their television to access new programming.