7flix helps Seven to win ratings week
Ratings: A subtle fix to ensure wider access for 7flix has paid off for Seven.
Seven returned to ratings glory last week, after Nine’s victory due to State of Origin. Last week shows like Seven News and House Rules aided its network share.
7flix, which is now in an “older” MPEG 2 playout after launching on the more-limited MPEG4, drew its best ever share. Lifting from 1.5% a week earlier to 2.2% it was enough to beat 9Life, and surpass GEM in the demos. 2.2% share appears to be enough to have helped Seven over the line for a weeky win.
TEN improved on the preceding week thaks to MasterChef and Have You Been Paying Attention?
Best brands this week were:
Seven: Seven News (Sun: 1.42m), House Rules (Sun: 1.1m), Home and Away (762,000) and Better Homes and Gardens (744,000).
Nine: Nine News (Sun: 1.43m), The Voice (1.3m), A Current Affair (875,000) and 60 Minutes (733,000).
TEN: MasterChef Australia (Mon: 1.09m), Have You Been Paying Attention? (786,000), NCIS (720,000) and The Project (7pm: 634,000).
ABC: ABC News (822,000), The Chaser’s Election Desk (776,000), Australian Story (759,000) and Grand Designs (730,000).
SBS: Great Continental Railway Journeys (357,000), DNA Nation (294,000), Insight (259,000) and Ireland with Simon Reeve (258,000).
ABC2 / ONE: 3.1
7flix / ELEVEN: 2.2
ABC News 24: 1.3
SBS Food Network: 0.9
SBS 2: 0.8
Seven won 16-39 while Nine won 18-49 and 25-54.
Seven won Melbourne, Brisbane, Adelaide and Perth. Nine held Sydney. TEN bettered Nine on Tuesday, while ABC pipped TEN on Saturday.
Seven won Sunday, Tuesday, Friday and Saturday. Nine took Monday, Wednesday and Thursday.