The share for 7flix was 3.2%. A week earlier it was just 1.0%.
Last Thursday 7flix moved from an MPEG4 format to MPEG2. That’s good news for those with “older” units who had been unable to receive the channel.
The number of television sets which can now receive 7flix has instantly increased. Movie: Pretty Woman ranked #13 in multichannels last night at 169,000.
While engineers are convinced MPEG4 is a more efficient way of broadcasting, the numbers tell a different story for now.
If Seven can attract upwards of a 3% share for the channel on continued nights, it may position the overall network into a pretty unbeatable position. When networks rank close on primary channels it’s the multichannels that push a network over the line.
The change to MPEG2 does not change the areas into which 7flix is broadcast.