The Briefcase divides social media
Some viewers were moved to tears, but others slammed The Briefcase as exploitation.
- Published by David Knox
- on
- Filed under News
Nine’s bold new series The Briefcase was finally unveiled last night.
After savage reviews the show attracted divisive comment on social media.
FOR:
Two great deserving families,I'm happy they both walk away with something #beautiful #channel9 #9TheBriefcase
— Kate (@melitodaffodil) June 20, 2016
Wow! Incredible families…. What an outcome 👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽👏🏽 #9thebriefcase
— Ricci Guarnaccio (@RicciGuarnaccio) June 20, 2016
https://twitter.com/deansgaljo/status/744843113953267713
#9TheBriefcase Wow that is so inspiring. Good to know no matter your situation people will always help others
— Jason_Mate (@realJason_Mate) June 20, 2016
@9TheBriefcase What a feel good show! #9thebriefcase
— BJ (@_bjmac_) June 20, 2016
@Ch9Briefcase #9TheBriefcase this show makes us grateful for what we have in our lives, that two families lives can be changed forever.
— BLACK LIVES MATTER (@wowimsaddd) June 20, 2016
Crying I tell ya crying #9thebriefcase
— NatHowe (@NatHowe_AU) June 20, 2016
Mandy and Rod are special people #9TheBriefcase
— 𝐃𝐲𝐥𝐚𝐧 𝐌𝐚𝐭𝐭𝐡𝐞𝐰𝐬 (@DylanMatthews91) June 20, 2016
@9TheBriefcase Karma is real! What an amazing show! #9TheBriefcase
— Jodie Whalan (@GillianMe) June 20, 2016
But there were also those questioning Nine’s ethics in manipulating families for our entertainment.
AGAINST:
Wow, ch9"s #ExploitationMonday is laying it on thick & heavy . I wonder what the ratings will be like . #aca #nauru #TheBriefcase #Lovechild
— Keiron (@RealKeiron) June 20, 2016
I don't think I'll watch #9TheBriefcase again. I like the idea of giving needy people $, but not in that way.#TheBriefcase #PovertyPorn
— Short Bloke Josh! (@ShortBlokeJosh) June 20, 2016
Good to see Channel 9 can still show their lack of class. #TheBriefcase
— 𝔩𝔢 𝔟𝔬𝔰𝔰 (@DNW91MELBOURNE) June 20, 2016
Genuinely decent people being manipulated. Shame on you channel 9 #TheBriefcase
— Rappaport (@seastarurchin) June 20, 2016
https://twitter.com/carmelovaurface/status/744843657971277824
@Channel9 #TheBriefcase is a #disgusting concept, involving my home town tonight. Heartbreaking moral decisions, not money. #cancelit
— Jacqui Baker-Stubbs (@JBStoyou) June 20, 2016
https://twitter.com/JoyCharmainejoy/status/744843402110328832
Horrible. Could have given each family $100k and done show on the difference it made. Instead turn it into social experiment #TheBriefcase
— Kym Morgan (@kymmorgan15) June 20, 2016
#TheBriefcase: 60 minutes of good people getting put through the wringer
— Darren Levin (@darren_levin) June 20, 2016
@Channel9 #9TheBriefcase is an awful television show. Making a mockery of the subjective severity of ones life struggles against another's.
— Stephanie (@oz_tralian) June 20, 2016
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4 Responses
Is “The Briefcase” a political allegory? A group of people are given money (company tax cut) and are then shown other groups of people that need jobs, need to sell their produce or simply need help. What will the recipients do with the gift? Will they spend it on themselves, with a pay rise, a new company car or jet etc. or give it to their friends (shareholders) who are probably overseas or pay off some debts (good for shareholders) or use it in the way the donor expects? Now there’s a situation that we’d all like to see unfold.
How is it different to Undercover Boss or Secret Millionaire where they gain peoples trust as somebody they are not then reveal the lie at the end?
I agree, they’re not a _lot_ different. But at least those shows aren’t tempting people with money or manufacturing a moral conflict for fun and profit…
The adverts were plenty distasteful for me. I would agree that it is poverty porn. I notice this broadcast year there is not one show on Channel 9 I would watch, unless they bring back Person of Interest for its final 15 episodes. Just wondering if the owners of Channel 9 manipulate the producers & show runners the same way that The Briefcase seeks to manipulate its ‘contestants.’ My guess is that the answer is Yes.