Viceland to replace SBS 2
Updated: SBS 2 is to be rebadged as Viceland in a partnership with US-Canadian Vice Media from late 2016.
Updated: SBS 2 is set to be rebadged as VICELAND with content from US-Canadian youth Vice Media from late 2016.
New shows covering culture, music, sports, fashion, technology will screen.
According to SBS, “The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both VICE and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free. Programming will focus on a distinct, immersive style of original lifestyle and culture content for young viewers and will feature Australian-produced programs.”
Local commissions including The Feed, plus international News are expected to remain, with the channel to be owned and operated by SBS.
Michael Ebeid, SBS managing director and CEO, said: “Exploring diversity through culture is at the heart of SBS’s purpose and we are excited to be partnering with Vice to bring some of the best available content from across the world, never before seen in Australia, in documentary, journalism and inspiring entertainment, free to all Australians on SBS channels and platforms.”
Michael Slonim, Vice Australia managing director, said: “This is a unique partnership that will help catapult Vice further into the consciousness of young Australians. SBS shares our storytelling sensibilities and curiosity about the world, and we’re delighted to be partnering up to bring Viceland to this market in the biggest way possible.”
Overseen by Spike Jonze as co-president, Viceland launched in the US in February and features titles including Gaycation, Huang’s World, Noisey, F*ck That’s Delicious, Weediquette, Balls Deep and more.
Vice Australia launched in 2003 with editorial and video programming for youth audiences.