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Cricket Australia signs NBC Sports deal

Cricket Australia signs a deal for more than 83 million US homes, on cable channels via NBC Sports.

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Cricket Australia has signed a television broadcast deal for more than 83 million US homes, including a one-year deal with NBC Sports to show 10 Big Bash League matches.

The Australian Financial Review reports Comcast-owned NBC Sports cable channels will air seven live Big Bash matches, with replays, as well as three finals matches on delay, as part of a 1 year deal.

Cricket Australia has renewed all rights, including men’s and women’s international Test matches, one-day internationals, T20 matches and the domestic BBL Women’s BBL competitions, with cricket channel Willow for five years. In Canada, Asian Television Network (ATN) secured the same rights as Willow.

 

In Australia, Nine holds the rights to Test matches, international one-day matches and T20 games. TEN holds rights to the domestic Big Bash competition.

The article suggests Nine chief executive Hugh Marks is “strongly” considering bidding for the BBL in the 2018 rights deal.

5 Responses

    1. yep – the US have a 24 cricket channel, because no one is watching it.
      and yet cricket is our national sport, and we don’t?

      the Shane Warne all stars packed out the 3 stadiums they were played at. (at short notice I might add)
      drew heaps of interest – warnie was even on Today.

      name another Australian sport that has the capacity of drawing mass interest of America?

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