Nine’s Hot Seat has been unable to knock off Seven’s new game show, The Chase hosted by Andrew O’Keefe.
On Monday The Chase drew its highest ever audience for 5:30pm with 784,000 viewers (5 – 5:30pm: 501,000).
Hot Seat trailed on 560,000 viewers. Its best figure for the year was in late May with 693,000.
In February Nine’s Managing Director of Programming & Production Andrew Backwell said of The Chase, “Obviously it’s a very strong format and what I believe will happen is that by mid year Hot Seat will be winning the slot again. I think the gap between the two will close.”
But the gap has actually widened.
While Eddie McGuire attracting volatile headlines for his comments regarding Caroline Wilson, The Chase‘s recent rise is also linked to the introduction of Seven News on the Gold Coast on July 4.
The Gold Coast is part of the Brisbane market meaning the 5:30pm news is added into Brisbane’s Chase figures, in much the same way as Today Tonight in Perth & Adelaide adds to Seven News 6:30pm nationally.
But a win is a win.
While Hot Seat is still nabbing the occasion wins in Melbourne, Brisbane or even Sydney, nationally it is an uphill battle.
Nine declined to comment.