Seven leads at mid year ratings point
As the first half of the year wraps, the question is: can Nine grab back the Demos?
- Published by David Knox
- on
- Filed under News, Top Stories
At midnight on Saturday the TV ratings year reached its half-year point, with Seven leading on all fronts.
The gap between Seven and Nine has widened this year, while TEN’s primary channel is up on 2015.
The second half of the year includes the Olympics (normally removed from annual results), but the race is on to see if Nine can win back the demos before the end of November.
Network:
Seven: 30.2
Nine: 26.4
TEN: 18.8
ABC: 17.8
SBS: 6.7
25-54:
Seven: 30.1
Nine: 28.4
TEN: 23.0
ABC: 11.8
SBS: 6.6
18-49:
Seven: 30.1
Nine: 28.4
TEN: 23.7
ABC: 11.3
SBS: 6.5
16-39:
Seven: 31.2
Nine: 28.2
TEN: 24.1
ABC: 10.4
SBS: 6.1
Primary channel:
Seven: 21.4
Nine: 18.1
TEN: 13.9
ABC: 12.8
SBS: 4.7
FTA Channels and Total TV – Weeks 7-28, 6:00pm-midnight, Excluding Easter
Copyright OzTAM Data: Consolidated (Live + As Live + TSV) and Overnight (Live + As Live).
10 Responses
If you were an advertiser, you’d be wanting to be using TEN/WIN I would think, and especially on WIN if they’re discounting. TEN only attract 23% of the ad revenue, but have about 28% of the combined demo audience. Nine seem to be the most overrated, with 38% of ad revenue, but only 34% of the combined demo audience
But only old people watch 7, blah, blah, blah, blah, blah.
Great figures for TEN, best since 2011/2012.
9 have a huge task to face during the 2nd half of the year with The Block, Hyde & Seek, NRL, some dramas, Cricket coming up later in the year.
The Australian’s claim was “Nine’s content could command up to 14 share points more than TEN’s because it attracts higher ratings”. Above figures show only a 4% difference in demographics and primary channel shared, not 14%.
So Nine seduced Southern Cross for 50% of their revenue for only a 4% difference in demographics and primary channel, not the “14%” proposed before the marriage. “One share point of the regional TV market is worth about $5m and Nine’s content could command up to 14 share points more than TEN’s because it attracts higher ratings” (The Australian). Rubbish. Was this “14%” the carrot Hugh Marks waved to best mate Grant Blackley to switch from TEN to Nine? As reported, the new partnership would offer 50% revenue share to Nine, unlike WIN which had been offering less than 35% of revenue. SCA is reported (SMH and others) to be paying Nine $100M per year. WIN was offering $70M. Someone just saved $30M per year. As for WIN having to drop ad. rates, ‘No Way Jose’. Meanwhile, Southern Cross TEN’s identity has completely disappeared and SCA has to come up with an extra $30M per year. Good luck.
Not sure I really grasp your argument, but these are 5 city metro shares.
How does this compare to the same time last year David? That would make interesting reading.
Pretty sure SCA analysed the numbers a bit more than you before they made a deal in the hundreds of millions.
If SCA did indeed “analyse the numbers” before agreeing to part with an extra 15% of their revenue perhaps they should have read The Australian and Money Morning in March. “Nine announced that its advertising market in the March quarter remained subdued. Nine’s ratings were far softer than anticipated. For the quarter, Nine’s revenues were down 11% against Q3 FY15. Nine executives lamented their spin, with former chief executive David Gyngell noting a resurgent Network Ten, rather than a general deterioration in market conditions, hurt the network. “We thought the market was much worse than our commercial revenue share,” he told The Australian last year. “We definitely did not rate as well as we expected and TEN rated better than anyone expected.”