Is Daniel Craig the answer to Nine’s prayers?
Post-Olympics Seven has a strong line-up, while Nine bets it all on The Block & Daniel Craig movies.
With Olympics ending next Monday television’s ratings race is heating up, for the final quarter of the year.
The Closing Ceremony is Live at 9am AEST next Monday morning. Seven’s primetime will kick-off with Zumbo’s Just Desserts and a replay of the Closing Ceremony at 9pm.
TEN and Nine are both launching Australian Survivor and The Block on Sunday.
Seven will also bring back 800 Words, Winners and Losers and launch The Durrells on Wednesday 24th, Selling Houses Australia* and Code Black on Thursday 25th and The Big Music Quiz on Sunday 28th.
But while Seven’s schedule is looking a lot like February, Nine’s post-Olympic week feels more like January.
Coming out of The Block next week it will segue into a pile of Daniel Craig movies around 8:40pm including Casino Royale (Monday), Quantum of Solace (Tuesday) and RBT / Skyfall (Wednesday), in what appears to be a move to keep a “reveal” episode ripe for Sunday.
It’s not exactly what we would call launching new shows off a sizeable lead-in, but hopefully it’s for one week only.
Nine still has bigger cards in play such as Hyde + Seek and Married at First Sight which it presumably wants at the top of the week, removed from Olympic competition.
Scheduling focus comes at a time when shareholder Bruce Gordon is reportedly unhappy with Nine’s performance and looking for a shake-up at the top.
*Selling Houses Australia episodes are Free to Air premieres of a season which has aired on Pay TV.