Opening Ceremony rates 1.61m
Seven draws a huge share for Saturday night, as competition begins in Rio.
- Published by David Knox
- on
Seven’s Olympics coverage is off to a buoyant start, with the network scoring a mighty 46.3% share for Saturday night -as competition was only just getting underway.
There were 1.61m metro viewers watching the Opening Ceremony Live from 9am – 1:30pm on Saturday morning. The biggest audience was in Melbourne with 522,000 viewers followed by Sydney’s 447,000.
With regional viewers added, it lifts to 2.25m. A further 945,000 metro viewers watched the Opening Ceremony highlights.
That was down from London’s 2012 broadcast, but much has to be taken into consideration when comparing previous ceremonies including timezones and the complete overhaul of the television landscape, with all its extra content platforms.
Sydney 2000: 6.5m
Athens 2004: 3.03m
Beijing 2008: 3.3m
London 2012: 1.72m
Rio 2016: 1.61m
In primetime Saturday Day 1: Evening averaged 721,000 viewers and 555,000 for Day 1: Late Night.
Best multichannel figures were 7TWO’s Day 1: Evening (325,000) and 7mate Day 1: Evening (236,000). Those figures will likely climb given the relative early competition.
Even at this early stage the shares were huge: 28.1% for Seven, 9.7% for 7mate and 6.3% for 7TWO. Added with 7flix it amounted to a whopping 46.3% share.
Seven also claimed 592,000 social video views across YouTube, Twitter, Facebook and Instagram.
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5 Responses
Huge share?
A far cry from when 3 million would watch the final of Australian Idol – I suppose it’s fragmentation?
A huge share for the 7 Network (46.3%).
Lower than London 2012 (51.3%) on 9 Network.
Let’s not forget the seven Olympic app should also be included in theses figures it had over four million views when you add all media I think you will find the actual number of Aussies that watched was a lot greater than offical tv rating s indicate . These olympics are being shown by seven on their exclusive app and on line by seven not just TV and even TV seven have the Olympics on all its digital channels another first lot more people watching than you think.
One thing it proves David what we in Sydney are missing by not having the primary channel in HD rather have the AFL in SD!!
No argument from me. Viewers should vote with their remotes (and mark it as an issue in Audience Inventory). If enough people turn off network will react.