Seven announces Olympics app pricing

rioSeven has announced details of it ‘Olympics on 7′ app, available in a free version for Android and iOS, plus a premium upgrade at $19.95.

The free version will include 900 hours of Seven, 7TWO and 7mate Live simulcasts plus another 300 hours of additional Live sport.  The same content is also available online at www.seven.com.au/Olympics.

The premium version features 36 channels with over 3000 hours of HD coverage, a Live News channel, catch up and replay.

The pricing of the premium version is higher than a Netflix subscription despite the Games running for less than a month. Whilst the apps are available on AppleTV (4th gen) neither are supported by Airplay or Chromecast. Both apps are also geo-blocked to Australia in accordance with IOC rights.

Kurt Burnette, Event Director, Olympic Games, and Chief Revenue Officer, Seven West Media, said: “No matter where, no matter when, Australians will see the Olympic Games as never before, accessible to Australia like never before. We will engage with audiences across multiple devices to leverage the extraordinary power and reach of broadcast television.

“Our teams across the country and in Rio will play a part in the delivery and creation of some of the most powerful storytelling there is, the emotions, the highs, the lows — the great moments only the Olympic Games can bring.

“The premium version of our ‘Olympics on 7’ app will have more than 3,000 hours of Live event coverage and will be created and delivered by Seven, and made available to all Australians.”

Clive Dickens, Chief Digital Officer, Seven West Media, said: The ‘Olympics on 7’ app and new digital products are part of our set, developed for Olympic rights holder broadcasters in over 100 countries, by the Olympic Broadcasting Service (OBS).

“This is the first time OBS has developed digital products for a Summer Olympic Games and we are really pleased to launch it today to what we hope will be millions of Australian mobile users between now and the Closing Ceremony.”

Seven will deploy its Olympic Games content and coverage across an array of platforms – each leveraging, complementing and extending the network’s broadcast television coverage. Seven’s free-to-air television coverage of the Games represents the single largest technical and logistical undertaking by an Australian television network and, building on this, Seven is delivering a suite of digital products (including a premium upgrade option), to ensure Australians can have the Olympic Games to hand at all times. It will be the unmissable Olympic Games for all Australians.

Seven’s free streaming products will offer all three television broadcast channels, plus extra selected content, to people living in Australia — all available through the “Olympics on 7” app (Android and iOS) and online at www.seven.com.au/Olympics. *

The free product will include a live simulcast of Channel 7, 7TWO and 7mate, as well as selected curated bonus live sports event content from the Olympic Broadcast Service (OBS) channels not already featured on Seven. VOD highlights, medal tallies, alerts and photo galleries will also be available. The live and free simulcast of Seven’s channels can also be accessed via PLUS7 (on Telstra TV, Apple TV (4th gen), mobile and web), and existing Seven products 7tennis and 7live.com.au.*

The free content available through the “Olympics on 7” app and seven.com.au/Olympics website will include:*

  •   Up to 900 hours of Seven’s Olympic Games broadcast, live simulcast from 7, 7TWO and 7mate
  •   300 hours of additional live bonus sports events streams – not on broadcast television
  •   Hundreds of hours of video highlights
  •   Medal tallies, photos and athlete profiles

    *Data charges apply

A premium option for $19.95* upgrades the “Olympics on 7” app and website to include:

  •   Up to 36 channels with over 3,000 total hours of HD coverage
  •   Catch up and replay on demand – over 3,000 hours of catch up in HD

  24/7 Olympic News Channel

Premium Access to “Olympics on 7” can be purchased at seven.com.au/Olympics/premium/ *Data charges apply

Commenting, Seven’s plans for its multiplatform coverage of the Olympic Games builds on the success of the network’s digital television coverage of the Australian Open tennis. This tennis coverage – across two channels and live-streaming of up to 16 additional courts – represented a significant step in digital television sports production for Seven and the Australian television industry.

Seven continues to take the lead in the development of applications for digital television – building on our commitment to new broadcast technologies through our digital network broadcast centre in Melbourne and the construction of a state of the art digital facility in Sydney for our coverage of the Games of the XXXI Olympiad.

Seven’s Olympic Games online presence is built to provide a similar depth of service as the network’s enhanced digital television channels but adds greater interactivity, as well as the ability to navigate deeper into Seven’s content offering.

Yahoo7 will include the latest medal tally, Olympic results and news, and online polling, as well an Olympic program guide for Seven’s coverage. And building on these initiatives, Seven, and its partner Yahoo7, will deliver live streaming and highlights direct from the Games on the PLUS7, 7News and 7Sport apps.

This is the first truly mobile and social Olympic Games. Our objective is simple: nobody needs to miss a single moment of Rio 2016. Across all social channels, the #7Olympics and @7Olympics conversation is open to everyone in Australia.

Official website: seven.com.au/Olympics
Official hashtag: #7Olympics

11 Comments:

    • I had the same issue. The press release is clearer as the only reference to Apple TV 4 is this: “The live and free simulcast of Seven’s channels can also be accessed via PLUS7 (on Telstra TV, Apple TV (4th gen), mobile and web), and existing Seven products 7tennis and 7live.com.au.”

  1. How does this work with the anti-siphoning list? Every event at the Olympics is covered by the list. I realise that the list is for TV coverage but this is basically a FTA TV network turning into a Pay TV operated for 2 weeks. Kind of stretching the law isn’t it…

  2. I would probably have gone premium because I enjoy the Olympics but no AirPlay support means I won’t worry about it. Is there a reason AirPlay isn’t supported in some tv or streaming apps?

  3. Downloaded the Olympics on 7 app this morning.
    I have looked through the PDF and noticed that the Rio 2016 Highlights will be televised on 7.
    Will I still have the opportunity to stream this highlights on iPad?

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