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TEN and Nine take wins amid Olympics onslaught

The Bachelor tops demos and Nine News in Sydney takes rare wins against an Olympics broadcaster.

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On Wednesday and Thursday The Bachelor topped the demos -just as it did the preceding week.

It won the 16-39, 18-49 and 25-54 on all three of four nights against the Olympics, only missing one demo one. TEN Programmer Beverley McGarvey had always flagged alternative entertainment against the Games and here it paid off.

Elsewhere on Thursday Nine’s NRL coverage beat the Olympics in Sydney and thumped it in Brisbane.

Nine News won in Sydney against Seven News on both Wednesday and Thursday nights. These mark the first time the host broadcaster of the Olympics has had its news service beaten in Sydney since the start of OzTAM.

But Seven not only won News nationally, it has dominated in shares every night of competition.

Seven has averaged over 75% more 16-39 viewers in primetime than Nine and TEN. On Thursday Seven was up 45% on Nine and up 86% on TEN in total viewers. It now has 32.1m online streams for Olympics to date.

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5 Responses

  1. Yes the time zone has been the big factor, but something the networks would have known and factored in. They really missed an opportunity by not launching some of their shows during the Olympics. While nothing beats live sport, when the sport is not live in prime time the opportunity is there. Tokyo of course will be different and let’s hope the Aussies do better.

  2. The Tokyo Olympics will be in a better time zone for us. I have enjoyed the live morning shows from 0600-1200. Rio has been a disasterous Olympics though, very poor attendance and the latest news about the Paras is lousy for all concerned

  3. Rio is a very unfriendly Timezone for Aust prime time. Expecting people to sit through hours of prime time replays in this instant Information Age was never going to fly. I’m not overly surprised nine and ten have done better than expected with some content

  4. Past the first week, when we were winning medals and I was happy to watch the replays at night, I’m only watching 10mins a day in the morning now while eating breakfast so not surprised 9 and 10 are doing well at night. The Block launch will soften the Sunday night Olympic replay audience further.

  5. I would hazard a guess that the lack of a numbers boost would be due to the time difference between Australia and Rio. There’s no live sport in the lead up to the news ( as it’s 5am in Rio at the time), so people are just sticking with whoever they normally do.

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