LifeStyle channels rebrand

2016-09-19_1359

LifeStyle has hit the refresh button on its channel brandings.

Lifestyle, Lifestyle FOOD, Lifestyle HOME and Lifestyle YOU will take on a new look and feel from today.

Hannah Barnes, Foxtel’s General Manager – Lifestyle Group, said, “For 20 years, the Lifestyle Group has been one of the most iconic fixtures for Foxtel. It has delighted Australians with truly immersive and creative programming across Lifestyle HOME, Lifestyle YOU and Lifestyle FOOD, and has brought so much joy to the loyal fans of our shows.

“Today’s rebrand recognises the unique quirks and qualities of each of our shows and brings that joy and colour to life in a fresh new way.

“The new brand refresh will be reflected seamlessly across all platforms and formats, aligning the channel group’s brand identity, promos and off screen and will be supported by a marketing campaign across outdoor, press, online, native advertising, podcasts, radio and a once in a lifetime pop-up restaurant experience to say a big thank you to our subscribers.”

Programs returning to Lifestyle include Season 10 of Selling Houses Australia which will celebrate its milestone 100th episode next year, a 7th Season of Grand Designs Australia, Season 2 of The Great Australian Bake Off and to watch them all, more Gogglebox Australia. New shows include I Own Australia’s Best Home, Deadline Design with Shaynna Blaze, Maggie in Japan and lots more yet to be announced.

15 Comments:

  1. I totally disagree! I love the new rebrand so much that I’m rewinding tapes and pausing it to gaze at the spectacular colours. I think they are beautiful. Well done Lifestyle! Brilliant and gorgeous, and makes me miss the logos when I’m watching other channels.

  2. I’m unclear on what the new image is as well. At first I thought a heart, then a tick, then I got Christmas boot. Colours are unappealing too. I also agree that the previous logo still looked fresh and modern, probably just needed a little evolution, removing some of the cliches from the idents for a start (happy parents and kids and sunsets in slow motion, that sort of thing is a bit overdone). This change reminds me of when Arena rebranded back in 2000 and everything went all purple and swirly and female skewed. It lasted about a year from memory.

  3. Foxtel normally does fantastic brand refreshes. This is a huge miss.

    Looks like mood morning television from the 1990s

    Really bad. Feels so off. Does not feel fresh, conetempory or Australian at all

    • Yellow (or gold) and black were very much the colours of the chevron and the Helvetica font. Although my first thoughts were “oh it looks like the Thomas Cook logo”

  4. The font looks ok, but I don’t like the weird tick/L icon. I noticed showcase did a logo refresh the other day as I went through the channels, then when flicking over to Lifestyle, I actually thought their logo, although old still looks good and modern, so it’s a shame it’s gone. I think this is change for the sake of change. When you look at Nine on the other hand, they seriously need a new logo and graphics.

  5. That logo is neither fish nor fowl – it’s a camel no doubt designed by committee and passed through an expensive process of focus groups, executives and pony tailed designers and general wannabees.
    Really it means nothing. What a joke.

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