Foxtel CEO Peter Tonagh today confirmed plans to revamp its Foxtel Play service in December with new pricing designed to combat rival streaming services.
Pricing for the IP-delivered service is yet to be disclosed but it will feature five different entry level tiers “to match viewers’ interests” including two options for drama plus one option for Lifestyle, one for Documentary and one for Kids. It will also feature a Sports tier and Movies tier.
Subscribers will have access to all linear channels in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile access via Foxtel Go.
Foxtel CEO, Peter Tonagh said the service centres on a ‘bring your own device’ and ‘bring your own bandwidth’ model.
“Foxtel has been at the forefront of providing unrivalled entertainment to customers for more than 20 years. Our new flexible pricing and delivery will mean that even more Australians will be able to design a subscription that works for them and once they experience what we have to offer, we’re confident they’ll be hungry for more,” he said.
Foxtel also confirmed it is developing a new low cost ‘puck’ to access its IP delivered content.
It’s not clear how the new ‘low cost, low commitment’ entry will affect the Foxtel-Seven joint venture Presto, which trails Netflix and Stan in subscriptions, but there has been industry chatter that Seven may exit the deal.
Foxtel will also launch a new kids app in December.