SBS secures Free to Air rights to weekly NBL match
SBS makes a deal for one Live basketball game each Sunday from next month.
SBS has secured exclusive free-to-air rights to a weekly National Basketball League game for the upcoming 2016-17 season.
SBS will broadcast one game Live each Sunday, also streamed online, beginning with a Melbourne United v Adelaide 36ers from Sunday October 9th.
A year ago FOX Sports announced a 5 year deal for every game Live across the NBL season but was in discussions with other networks for one game to be simulcast on Free to Air.
SBS Director of Sport, Ken Shipp said: “SBS is pleased to announce it will deliver the very best of men’s professional basketball to fans across the country this NBL season. We know sport has the ability to bring people from across Australia’s diverse communities together, and we’re proud to be building on our existing offering of premier Australian and international sport with the NBL.
“We’re also looking forward to broadcasting the national competition for the first time on SBS, and giving our passionate sport fans something extra to look forward to this year.”
NBL Executive Director, Larry Kestelman, said: “We are excited to have a national public broadcaster, SBS, on board with us for this season. It’s great a new demographic of fans who may not normally watch through either NBL TV or other broadcast partnerships are able to watch our great game.
“Our goal is to reach as many Australian basketball fans as possible through our coverage and showcase the quality of the NBL to Australian audiences. Having a free-to-air broadcaster that also loves and understands the business of televising sport is of huge importance to us as we continue to grow the sport.”
TEN previously broadcast NBL in 2014.