Seven signs World Cup of Golf event

Seven has secured rights to the World Cup of Golf to be played in Melbourne in late November.

The men’s tournament at Kingston Heath marks the fifth time it will be played in Australia. First played in 1953, it was last played in 2013 at Royal Melbourne.

Seven’s deal includes all rights in Australia including free-to-air broadcast television, subscription television rights, and digital platforms including online, mobile and social media.

Brian Thorburn, CEO of the PGA of Australia and ISPS HANDA PGA Tour of Australasia and host Tour member of the International Federation of PGA Tours, said: “Seven is Australia’s Number 1 television network and a strong supporter of Australian golf already, so the PGA is thrilled that Seven has secured the broadcast rights for the World Cup of Golf. With the Emirates Australian Open the week before and the Australian PGA Championship the week after the World Cup, Australian golf fans can look forward to watching three consecutive weeks of world class golf on Channel Seven. On behalf of the International Federation of PGA Tours and PGA we applaud Seven for their vision and their support of Australian Golf.”

Saul Shtein, Seven’s Head of Sport, said: “We’re delighted to be the home of the World Cup of Golf. We are looking forward to working with them. Our securing of the Cup is yet another step in our development as we build the significant sports platforms to create our future. The World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the World Cup of Golf, the Australian Open Golf and Australian PGA Championship, Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “The World Cup of Golf is a strategic acquisition to further bolster our sports and our multiple-screen delivery of sports and premium content. This tournament will bring the world’s best players together with world class innovation to deliver a targeted and highly sought after audience for advertisers. We are very excited about all the plans in place for the tournament.”