Southern Cross breaches political ad rule

2016-09-02_1225

Southern Cross Television (SCTV) in Tasmania has breached the broadcasting rule on election advertisements after failing to identify Premier Will Hodgman as a speaker in a political ad.

The ad which ran between 23 and 28 June 2016 was in the run up to the federal election.

Clause 4(2) of Schedule 2 to the Broadcasting Services Act 1992 requires all election advertisements to include an announcement immediately following the advertisement of “required particulars”, including the name of every speaker in the advertisement.

Media watchdog the Australian Communications and Media Authority ruled this a breach and also found radio C91.3 FM in Campbelltown NSW failed to identify MP Russell Matheson, in a radio advertisement.

ACMA indicates both broadcasters have taken steps to ensure compliance into the future.

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