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AFL leads Seven’s ratings week

Ratings: Even with the grand final outside primetime, Seven had a convincing win last week.

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Seven’s AFL Grand Final pulled the biggest audience of the year, with 3.04m watching the Western Bulldogs defeat Sydney and up to 3.12m watching the Presentation.

Of course outside of primetime, it doesn’t factor into Seven’s annual share. But Seven still won the week.

Network:
Seven: 31.2
Nine: 27.1
TEN: 17.9
ABC: 17.3
SBS: 6.5

Primary channel:
Seven: 21.3
Nine: 19.1
TEN: 12.3
ABC: 12.0
SBS: 4.7

Multichannels:
7mate: 3.8
7TWO / GO!: 3.6
ABC2 / ONE: 3.2
7flix: 2.5
ELEVEN / GEM: 2.4
9Life: 2.0
ABC News 24: 1.4
SBS Food Network: 0.9
SBS 2: 0.8
ABC3: 0.6
NITV: 0.2

Seven led in the demos 16-39, 18-49 and 25-54.

Seven won Monday, Tuesday, Wednesday, Friday and Saturday. Nine scored Sunday and Thursday. ABC bettered TEN on Friday and Saturday.

Seven scored Melbourne, Brisbane, Adelaide and Perth. Nine held Sydney.

Best brands this week were:

Seven: AFL (Presentation: 3.12m), Seven News (Sat: 1.64m), Brownlow Medal (934,000 in 3 cities) and The Big Music Quiz (864,000).

Nine: The Block (Sun: 1.17m), Nine News (Sun: 1.06m), The Footy Show (885,000) and 60 Minutes (873,000).

TEN: Australian Survivor (Tues: 691,000), The Wrong Girl (683,000), Gogglebox (668,000) and Have You Been Paying Attention? (634,000).

ABC: Gruen (795,000), ABC News (770,000), Anh’s Brush with Fame (696,000) and Australian Story (664,000).

SBS: Who Do You Think You Are? (343,000), The Celts (271,000), Great American Railroad Journeys (253,000) and Insight (232,000).

3 Responses

  1. In terms of numbers, the best case scenario for the Grand Final is any Melbourne-based team (except Collingwood) against a NSW or QLD-based team, as happened this year. That puts nearly the whole country in front of the TV.

  2. Interesting to note that Seven has two of the more high profile sports events (AFL and Melbourne Cup) and both are shown outside primetime. I suppose they still generate some sort of revenue even though not counted toward the ratings report.

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