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Seven pulls Michael Usher promo after Nine complaint
Nine complains a promo featuring 26 years of Michael Usher gives the impression footage used was with Seven News.
- Published by David Knox
- on
- Filed under News
Seven has been forced to pull a promo featuring new recruit Michael Usher after a legal letter from Nine claiming copyright breach.
The Daily Telegraph reports the promo showed the former 60 Minutes reporter in Baghdad, Brussels and Egypt.
But Nine claimed they had a Seven logo on Nine footage, without attribution, and gave the impression Usher’s ‘26 years’ experience’ was with Seven News.
Seven confirmed it replaced the vision.
Michael Usher began reading Seven News in Sydney yesterday.
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- Tagged with 60 Minutes, Seven News
7 Responses
They should never have screwed over the lovely Chris Bath for Mark Ferguson.
Commercial TV ‘news’ promos are, almost without exception, awful. They use sound bites of tragic events and human misery to promote their tacky, third rate gossip shows. No surprise then that Seven would stoop to this sort of deception.
Usher will be reading weeknights soon enough.
No one mention The Hot Plate…
Seven always has to poach staff. They are like a football team that buys a premiership without developing their own players.
I don’t know what happened in your childhood for you to be so biased against Seven but Nine has also “poached” staff from other networks. Your football analogy is inaccurate. Seven have developed staff and on-air talent, as have Nine.
There’s nothing inherently wrong with someone moving between employers within the same industry. It happens all the time in labour market and most people are mature enough to accept that it is normal practice.
Are Nine opening up a copyright can of worms here and we’ll see Seven start throwing legal letters in retaliation or could we actually see Nine and Seven start to attribue each other in regards to news footage. Probably a stupid question.