The exit factor, as 7:30 beats singing finale.


On stage it was a good news story as a talented Indigenous teen won The X Factor on his birthday, overcoming his elimination the preceding year.

But off stage The X Factor has struggled this season, revamped and trimmed yet failing to draw respectable numbers in either total people or the demos. Last night was the final ignominy, with 751,000 its lowest ever finale -beaten by ABC’s 7:30 and Australian Story.

Seven didn’t break out a separate “Winner Announced” figure, leaving the show to sit third in its timeslot behind RBT.

Have You Been Paying Attention? won its timeslot on 757,000, wrapping up another good year for the TEN show. The finale of Nine’s Hyde and Seek had to settle for 567,000 putting a renewal as a long shot for Nine.

Seven News and ACA both won their timeslots.

However there was also a silver lining with Seven Network winning the night on 29.5% then Nine 25.6%, ABC 20.6%, TEN 18.9% and SBS 5.3%.

Seven News was #1 for Seven with 1.05m / 1.04m for Seven then The X Factor (751,000), Home and Away (706,000),  The Chase (632,000 / 393,000) and Australia Beyond 2020 (382,000).

Nine News (916,000 / 912,000) led for Nine followed by A Current Affair (844,000), RBT (759,000), Hyde and Seek (567,000) and Hot Seat (494,000). Australian Crime Stories was just 267,000.

ABC News (844,000), 7:30 (770,000), Australian Story (770,000), Four Corners (718,000), Media Watch (640,000), Q&A (475,000) and Pointless (250,000) comprised ABC’s night.

Have You Been Paying Attention? (757,000) led for TEN. The Project drew 582,000 / 412,000, All Star Family Feud was 548,000, TEN Eyewitness News was 469,000 and Life in Pieces was 410,000 / 196,000.

On SBS it was The Supervet (167,000), O.J. Simpson: Made in America (135,000) and SBS World News (132,000).

7TWO’s Rosemary and Thyme (237,000) was the top show on multichannels.

Sunrise: 335,000
Today: 304,000
ABC News Breakfast: 77,000 / 51,000

OzTAM Overnights: Monday 21 October 2016.


  1. Seems they repeated the mistakes of X Factor UK last year – new, younger judges, shorter live show run (although enforced due to Rugby World Cup clashes) and replacing the host, all of which led to the lowest ratings in the shows history.

    This year the UK version bought back the host, bought back the most popular judges of recent years and has returned to a full live show format. Ratings are up on last year, though the show is still pretty tired.

  2. Glad the ratings were so poor… The genre of singing contests is so yesteryear. Time for the commercial networks to invest in new concepts instead of dishing up the same old trash year after year.

  3. Yeah X-factor was terrible this year I tuned out during the silly seat challenge thing , the host also played a part- nice guy and all but no connection wrong fit for the show. I really think The Voice will do better with the ratings it’s format is so much better- shame about the xfactor if it does come back they need a new production team etc..

  4. I really hope they bring it back next year – it’s not all about specific ratings – X Factor is still the only current talent show that produces stars – Dami Im, Samantha Jade, Reece Mastin, Nathaniel, Taylor Henderson, Johnny Ruffo etc and now Isaiah who I believe is the biggest star the show has ever seen – his single is #1 right now on iTunes. I really hope they treat him right and push him hard. They screwed up this year with the eliminating 4 contestants in the first week and by having the live shows only last 4 or 5 weeks or whatever it was. We need to see their “journey”! That’s the whole point!!

    • Hate to break the bad news but I would say very unlikely of them having 2017 season. Networks spend big bucks for big ratings. It would virtually impossible to convince the network to fork out more money for another season when this one failed so badly.

  5. I expected that TXF would win for the night but unfortunately it hit 751k. Ouch. That hurts. Channel 7, what are you going to do with this show?

  6. Definitely X Factor isn’t coming back next year. This year had so many things wrong with it, terrible judges drama, the shortened season and double eliminations, the awkward host banter, the choice of talent.

    • Yeah, if they bring X Factor back they can not do it in this format again. It was over much too quickly. Didn’t give the performers a decent go of it, and got rid of them way too quick.

    • Agree !
      Stuck with it to see if it led anywhere but wasn’t rewarding viewing. Seemed flat somehow and just didn’t grab me – almost a chore to watch at times.
      Some top class actors but they just seemed to be going through the motions here.
      Won’t be watching Season 2 if it were to be renewed.

  7. Isaiah was the best thing about X Factor this year, and such a deserving winner. I am sure that we will see and hear a lot more from this outstanding ambassador for the Indigenous Community.

  8. I have nothing against the talent on the show, just the show format itself. It has always been about the judges only – just more blatant than ever. I remember a couple of years ago now Seven had an hour of an X Factor “One Direction” special. Nothing about how good the talent is, just all about “look how good the X Factor show is”

  9. Goodbye X Factor. I (we) won’t miss you. It’s great that Isaiah won, but these shows can’t claim to help anyone build a music career anymore. The “winners single” from the last Voice winner failed to chart! I can’t even remember who they are without googling it. The Most successful talent show graduates are still the ones from Idol – and that finished 7 years ago now. Make the most of your Christmas carols gig. The Big Adventure, now X Factor – maybe it’s time for Jason Dundas to go. I don’t understand how someone can be so high pitched and hyper.

  10. Does that mean winner announce was lower then the average ? I can’t believe 🙁 key word in the article ..Trimmed!!
    3 year old would relise that wouldn’t work

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