0/5

Netflix adds video previews

Not a full trailer, but a visual snapshot of each Netflix title will make it easier to choose what to watch.

Netflix is adding “video previews” to its interface to help subscribers make decisions about the myriad of content that’s before them.

The previews comprise scenes from titles alongside a synopsis. Netflix advises they aren’t full trailers, but give a visual snapshot of each story.

Stephen Garcia, Director of Product Innovation for TV & Chris Jaffe, VP of Product Innovation said, “This is our latest effort to continually evolve the Internet TV experience to one that provides greater choice, richer imagery, better context, and a more consumer-friendly experience. When we launched streaming back in 2007, we were mostly trying to figure out what this new medium could be and how best to present it. Over the last decade, investments in how content is delivered globally, optimizing our streams for bandwidth-constrained environments, and the evolution of consumer tastes allows us to experiment with new ways to improve your experience.

“As video becomes a bigger part of our lives, it will continue to play an increasing role within Netflix as we enhance the Internet TV experience around the world. We hope you enjoy video previews and find more great stories along the way.”

The previews will become available on eligible devices over the next few weeks on Netflix enabled devices, which includes the majority of game consoles and Roku devices, with smart TVs and others to be updated in coming months.

Leave a Reply