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Nine claiming cricket victory over Big Bash
Nine yesterday issued figures that show its Test Cricket has been rating higher than the Big Bash League.
- Published by David Knox
- on
- Filed under News
While the Big Bash League has been enjoying a lift at TEN and good coverage in the press, Nine yesterday issued figures that show its Test Cricket has been rating higher.
The biggest crowd was on November 27 with 1,290,366 metro viewers for Australia vs South Africa Session 3.
Next best was 1,139,889 on December 4 for Australia vs New Zealand Game 1, Session 2.
Australia vs Pakistan S3 on December 30 drew 1,088,157 followed by S2 on Boxing Day with 1,048,983.
TEN’s Big Bash League follows on December 21 Game 2 Session 2 at 1,035,910. Â Game 17 – Session 2 was the next big drawcard for TEN.
Market | 5 City Metro | |||
Variable | AUD | |||
TV Item | Date | Description (grouped) | Channel | |
1 | 27/11/2016 | THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3 | Nine | 1,290,366 |
2 | 4/12/2016 | ONE DAY CRICKET – AUSTRALIA V NZ GAME 1 SESSION 2 | Nine | 1,139,889 |
3 | 30/12/2016 | SECOND TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 1,088,157 |
4 | 26/12/2016 | SECOND TEST – AUSTRALIA V PAKISTAN SESSION 2 | Nine | 1,048,983 |
5 | 21/12/2016 | CRICKET: BIG BASH LEAGUE GAME 2 – SESSION 2 | Network Ten | 1,035,910 |
6 | 28/12/2016 | SECOND TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 1,033,811 |
7 | 27/11/2016 | THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 2 | Nine | 1,029,702 |
8 | 30/12/2016 | SECOND TEST – AUSTRALIA V PAKISTAN POST MATCH | Nine | 1,010,024 |
9 | 6/12/2016 | ONE DAY CRICKET – AUSTRALIA V NZ GAME 2 SESSION 2 | Nine | 979,207 |
10 | 25/11/2016 | THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3 | Nine | 965,882 |
11 | 24/11/2016 | THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3 | Nine | 965,438 |
12 | 15/12/2016 | FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 957,060 |
13 | 7/01/2017 | THIRD TEST – AUSTRALIA V PAKISTAN SESSION 2 | Nine | 940,895 |
14 | 26/12/2016 | SECOND TEST – AUSTRALIA V PAKISTAN SESSION 1 | Nine | 937,411 |
15 | 16/12/2016 | FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 932,511 |
16 | 3/01/2017 | THIRD TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 913,517 |
17 | 5/01/2017 | CRICKET: BIG BASH LEAGUE GAME 17 – SESSION 2 | Network Ten | 905,777 |
18 | 17/12/2016 | FIRST TEST – AUSTRALIA V PAKISTAN SESSION 2 | Nine | 886,376 |
19 | 18/12/2016 | FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3 | Nine | 883,872 |
20 | 29/12/2016 | CRICKET: BIG BASH LEAGUE GAME 9 – SESSION 2 | Network Ten | 880,088 |
Overnight data © OzTAM Pty Limited 2017.
Amended.
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- Tagged with Big Bash League, Test Cricket
14 Responses
Nine will claim they can get a bigger audience for the BBL. Ten will claim they can get a younger audience.
To me those ratings are almost irrelevant, seems like Nine are just clutching onto what they can. The BBL has become the AFL/NRL of summer with big crowds (even far bigger than average NRL crowds to be fair), great tv ratings and genuine rivalries between teams forming making the games exciting even to neautral viewers. The BBL ladder is of genuine interest to many, nothing gimmicky or superficial at all – we all want our team in the finals. Ten produce the games with a fresh approach, better on screen graphics and a new commentary team that aren’t from Nine. Ticks a lot of boxes and Nine must hate it.
Big Bash is not real Cricket in Aus and Test Cricket will always be regarded as number 1 by players and fans.
For the bbl figures, does it include the numbers for Perth watching the match on 1?
Includes ONE.
Well you would hope Test Cricket would be rating higher considering it is an international cricketing format and the rights cost considerably more than the big bash.
Having said that the Big Bash rates incredibly well for what it is.
Aus v SA date was my error, now fixed.
South Africa was back home on the 27th of December…so that is either 27 November or else it is Sri Lanka.
Sri Lanka wasn’t here on 27 December either; if the date wasn’t incorrect, it would have been Pakistan.
Well I’m glad we got that sorted. I’ll be able to sleep now. Just like if I was to actually try to watch test cricket.
There are few things I noticed about cricket on 9 and TEN.
On 9, they say there are large numbers of viewers watching Test Cricket, yet the seats around at the grounds are often empty.
Many of the games on TEN have the “Full House” sign posted outside, and the ratings suggest large numbers watching.
Maybe the numbers watching are more for 9 than 10, but it seems the across the board (on-ground and broadcast) support for BBL in Australia is higher.
And of cause, a 9 representative recently said they wanted to be the cricket network, showing all forms of the game. So, they’ll want to bid for the BBL broadcast rights when it comes up.
I know which game l prefer to watch. Sorry Nine but Ten beats you in all areas in my view.
A bit contradictory. Over the weekend the Daily Telegraph published a story saying that Nine was going to pay a record amount to try and get the BBL away from TEN, yet here they are crowing that their telecast of the tests rated higher than the BBL. Why would they tell journalists one day that they wanted to show the BBL then two days later trash it in the media?
Hi David, there is an error which was the Aus v SA test match. This match was in November, not December.