TEN has best opening to the year since 2001
In commercial shares, TEN hasn't had a stronger start to a calendar year since OzTAM began.
The Big Bash League has given it a stellar first two weeks in Commercial network shares.
Commercial network share, 6pm – midnight*
The figures top TEN’s previous best in 2016 which was 32.1% in Total People and 35.3% in 25-54s. The BBL has been pivotal for promotions for the all-important survey shows including I’m A Celebrity Get Me Out of Here.
TEN Network Executive, BBL, David Barham, said: “In just our fourth year, TEN in partnership with Cricket Australia has helped grow the KFC Big Bash League into a major summer sporting event. It is astonishing to think that a local domestic cricket competition is now rivalling one of the big four world tennis majors for viewers, both on the ground and on television, in this country.
“We are proud of our involvement and congratulate the players and clubs who have made such an outstanding contribution to the television coverage, which in the end has helped us promote the sport to over one million people per night.”
The Women’s Big Bash League competition has also increased 3%, based on metro + regional numbers.
“Last Saturday’s WBBL Super Over played between the Sydney Sixers and the Sydney Thunder drew a national audience of 421,000, which was the second biggest WBBL television audience ever,” he continued.
“Illustrating our commitment and determination to grow the WBBL, Network TEN held its national news bulletin for the conclusion of this exciting match.”
* Weeks 1 (Consolidated) & 2 (Overnight).