MKR back on top as Nine waits too long for Planet Earth II
Ratings: Did Nine wait too long to play Planet Earth II? Third in its timeslot behind I'm a Celebrity.
Did Nine wait too long to screen Planet Earth II?
That’s the question it needs to be asking after the flagship show came third in its timeslot last night.
My Kitchen Rules was back on top with 1.08m viewers last night, leading in all cities (and tieing in one). I’m a Celebrity Get Me Out of Here scored second place with 834,000 viewers, tieing for first in Melbourne.
Planet Earth II debuted to 734,000 viewers, with the DVD already available.
Last November when Virginia Trioli asked Nine CEO Hugh Marks how long Australians would wait he said, 85% of viewing was still Live linear television,
“So yes there will be some people at the margin …and we all know those people because we’re in the business. But the great bulk of the population are still watching Live linear television. So we might lose some people, ” he said, “But if the show is good, when it plays, it will play well.”
Meanwhile Murder Calls Australia (570,000) drew some viewers away from Seven’s Murder Uncovered, which still beat it at 577,000 viewers, down by 380,000 viewers on last week.
Seven Network won with 31.7% then Nine 26.3%, ABC 18.1%, TEN 17.9% and SBS 6.0%.
MKR was #1 for Seven with 1.08m viewers followed by Seven News (1.01m / 1.01m), Home and Away (750,000), Murder Uncovered (577,000) and The Chase (547,000 / 344,000). Surveillance Oz was 298,000.
Nine News (908,000 / 874,000) led for Nine then A Current Affair (770,000), Planet Earth II (734,000), Murder Call Australia (570,000) and Hot Seat (455,000 / 254,000). Life Inside Jail was 284,000.
I’m A Celebrity Get Me Out of Here rose to 834,000 for TEN. This is Us was 544,000, The Project was 526,000 / 333,000, TEN Eyewitness News was 511,000 and Madam Secretary was just 186,000.
ABC News (720,000) was best for ABC then 7:30 (595,000), Julia Zemiro’s Home Delivery (584,000), The Weekly with Charlie Pickering (580,000), Stop Laughing This is Serious (571,000) and Adam Hills: The Last Leg (322,000).
On SBS it was Tony Robinson Down Under (219,000), Vikings (170,000), The Eighties (158,000) and World News Australia (138,000).
Ben and Holly’s Little Kingdom topped multichannels with 198,000.
ABC News Breakfast: 107,000 /
OzTAM Overnights: Wednesday 15 February 2017