Nine and Seven are at odds over pooled news footage and assorted watermarks.
Nine alleged pooled aerial vision of the Adele concert in Perth and the Essendon plane crash last month were claimed as “First on 7” when Nine ran the vision at the same time.
A Nine spokeswoman told the Australian Financial Review senior management dialogue had been productive in trying to address industry challenges.
“But, then day-to-day there is disunity within Seven and they are all over the place, some playing by the rules and some labelling chopper vision, pool vision or press conference vision as ‘First on Seven’ to mislead viewers,” they said.
But a Seven spokesman said Nine needed to calm down.
“They have a list of our material they have appropriated or inappropriately labelled as their own over the past few weeks. It is quite a list. Surely, they have more important things in their life, like not losing in news.”
Meanwhile sources inside the TEN newsroom alleged Seven took its footage from the Essendon plane crash and obscured their logo.
Nine hasn’t ruled out taking further action.