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SVOD downloads are booming

Netflix has 69% of the Australian SVOD market, as our binging addiction heads north.

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Netflix has the lion’s share of the Australian SVOD market at 69% according to data released by NBNco.

Stan has a 20% share and Foxtel Play at 8% (presumably the remaining 3% is other players).

Australia’s addiction to binge watching is showing no signs of slowing down. According to NBN, nearly half (46%) of the nation are turning to the internet as their main source of entertainment.

But monthly streaming subscriptions has also hit platforms such as iTunes, BigPond Movies, Google Play, Quickflix, Playstation Video, Microsoft Movies & TV, with movie or TV rentals and purchases decreasing by 19% in the past 12 months.

Amongst NBN customers, the average home is using 148GB of data per month, a 32% increase on last year.

The findings were released today at Australian OTT Summit at the Swissotel in Sydney.

Global IPTV expert and Ovum TV Practice Leader, Ed Barton said: “The global launch of Netflix has changed the way we buy and watch entertainment forever.

“The choice and flexibility currently available to audiences to tailor their entertainment experiences across Video-On-Demand and TV is unprecedented: there has never been a better time to be a viewer.”

NBN’s Executive General Manager, Product and Pricing, Sarah Palmer said: “Access to fast broadband is enabling the online video streaming revolution to thrive in Australia as we move from broadcast to broadband TV consumption. The significant increase in usage over the nbn network tells us the more bandwidth Australians have, the more content we want to consume.

“Online video services deliver a host of content that appeals to everyone in the household. Mum and dad can enjoy a guilt-free nostalgic binge on the Seinfeld box-set, while the older-kids can consume snackable content like Black Mirror, all at the same time using different devices.

“It’s important for households who stream a lot of online content to speak with their service provider and choose a plan which suits their needs so they can enjoy the best internet experience possible.”

The Ovum OTT Video Forecast predicts 7 million Aussies will have a Subscription Video on Demand (SVOD) service by 2022, a 170% on the 2.6 million Australians who currently subscribe. It forecasts the market will generate annual revenue of approximately $1 billion by 2022, more than doubling 2016 numbers of $460 million, with SVOD services like Netflix and Stan expected to take a 70 per cent chunk of this profit.

3 Responses

  1. and the goons running the fta chs still have their heads buried in the sand, continuing their sad little ways of treating their few remaining viewers with contempt

  3. It’s no surprise that iTunes, etc are losing business when you consider what $10 will get you from them versus what it can get you from Netflix or Stan. Foxtel Play’s low penetration is also easily understood when you see what $10 buy’s you (hint: it’s not the good stuff).

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