Reactions to reports of an imminent ban on live gambling ads have been swift from networks and sporting bodies.
Sporting groups are warning the laws would slash the value of the TV rights while networks are noting it could lead to events moving to online platforms which have limited regulation.
Seven said in a statement, “The reported gambling advertising restrictions would have a significant impact on the future value of sporting rights for FTA broadcasters and as a result we are likely to see more of them migrating to unregulated platforms run by foreign multinationals.
“It is more important than ever that we support Australian industry which is why we urge the Government to act quickly on licence fee reductions for commercial television.”
The Australian reports some sports, especially the AFL, are now lobbying for ads to be allowed after 8.30pm, in line with adult viewing.
The Australian Financial Review reports Labor wants the government to go further than just a ‘siren to siren’ ban, rather it wants a ban during the entire sport broadcast, including pre match commentary.
“Parents should be able to sit down with their kids and enjoy the pre-match build-up, as well as the game, without the intrusion of betting odds and gambling ads during ad breaks or half-time,” Labor’s Shadow Communications Minister Michelle Rowland said.
Labor also supports tougher regulation on the explosion in online gambling.
The Greens are supportive of greater restrictions on gambling advertising, supporting an even stronger stance of a total advertising ban.
Fairfax notes new industry body Responsible Wagering Australia, headed by former Communications Minister Stephen Conroy, is in favour of limiting televised ads.
“RWA and its members recognise and appreciate there is growing public concern about the level of gambling advertising, in particular the level of gambling advertising that is seen by minors,” a spokeswoman said.
“We support government action to reduce the volume of wagering advertising, including during live sports telecasts.”