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FOX Sports signs new women’s basketball deal

Three year Basketball Australia deal will return women’s basketball to TV from October.

FOX Sports has signed a new three year deal with Basketball Australia for women’s basketball.

From the 2017-18 season it will air a minimum of one Live game per week during October-January plus every Finals match until 2019-20.

FOX Sports who will develop commercial models and sponsorship packages, marketing and publicity support, to grow crowd attendance and club memberships with Basketball Australia.

FOX Sports CEO, Patrick Delany, said, “The WNBL is the longest running elite female competition in the country. It features incredible athletes, who are strong and fierce competitors. For too long the league has been invisible with no broadcast partner.

“Today’s announcement will ensure that fans around the country will be able to watch these athletes live in action.

“This isn’t just another broadcast deal; it’s a partnership. We are invested in making a difference, and putting women’s basketball in Australia back on the map.”

Head of the WNBL, Sally Phillips, said, “It’s a great day for the WNBL and we are thrilled to be entering into this partnership with FOX Sports. As someone who has been involved with the WNBL as a player and administrator over the past 27 years, this announcement is truly amazing. I love this game and I am so excited that our Clubs and our Athletes will be back in the spotlight receiving the recognition and respect they deserve.

“The WNBL is globally elite and a broadcast partnership provides us with a vital perception piece and communication platform for our sport that has been missing over the past two seasons. I’m so happy for our fans that have missed tuning in each week, we’re back!

“We are truly grateful for the huge leap of faith Fox Sports have taken in partnering with the WNBL for the next three years. The biggest names in Australian basketball are signing on to play in the upcoming season so fans will be exposed to what is recognised as some of the best women’s basketball in the world. There is no better time than now for Corporate Australia to capitalise on the support being shown for women’s sport and take a leap like Fox Sports have and get behind the WNBL.”

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