Stan testing price variations
Stan tests lifting its basic plan by several dollars.
- Published by David Knox
- on
- Filed under Streaming
Stan has been testing price variations, temporarily increasing prices last Thursday night, which followed from Netflix having dabbled in similar tests.
Between 5pm and 11pm on Thursday it created a basic tier at $10 a month, a standard plan between $12 and $13 and the premium plan at $15.
The $10 basic plan includes standard-definition video quality on one device with offline capability.
The $12-$13 for standard includes high-definition video quality capable of streaming to three devices simultaneously with offline capability. The premium $15 package stays the same with 4K video quality on four devices and offline capability.
The change sees the current three devices basic plan lift from $10.
Netflix recently tests a lift to $17.99 for its premium tier.
No final decision has been made according to AFR.com
3 Responses
Obviously consumers expect price increases at some point but the standard of content needs to be sustained to keep viewer loyalty, if the content quality drops so will the subscribers. I’m sure that a diverse organisation like Netflix must understand that better than most with 100 million viewers worldwide, their investment will become a liability very quickly if subscribers drop off because of pricing.
I guess at some point a price rise will occur for both stan and netflix, foxtel does it already. I doubt they could afford to have a set price of $10/$15 for UHD go on forever.
Was wondering how long they were going to take before they were considering raising the price.