WIN Network has now executed agreements to acquire Southern Cross-owned northern NSW operations, as announced in March.
Northern NSW covers an area from Queensland’s Gold Coast through to the Central Coast of NSW and west to Narrabri and Gunnedah including Bellingen, Tenterfield, Lismore, Armidale, Tamworth, Taree, Inverell, Coffs Harbour, Byron Bay, Evans Head, Singleton, Casino and Newcastle.
WIN boss Bruce Gordon said, “WIN has been dedicated to regional Australia for decades and the one missing piece of our regional broadcast area has been northern NSW. WIN’s position as Australia’s largest regional network is cemented with this increase in broadcast area.
“The purchase from SCA means no change to the programs that viewers will see on their televisions in northern NSW, but they will see the WIN brand and a greater commitment to their communities. Ingrained in the WIN psyche is that part of our responsibility as a broadcaster is to ensure we also support our communities which we are looking forward to doing.
“We know television and we also know what advertisers want. We now have in our broadcast signal, the Gold Coast, Northern Rivers, the Hunter and Central Coast to ensure we continue to deliver the best advertising solution.”
WIN’s Executive Chairman Andrew Gordon said “This acquisition will make the buying process for national agencies a whole lot more streamlined and with the additional markets now owned by WIN, the buying process is aligned with the other regional networks from an advertising perspective. Buying TEN product in regional Australia just got a whole lot easier.”
WIN’s footprint now a potential viewing audience of 8,017,300 million.
The change takes effect from May 31st.