Foxtel has confirmed a rebranding of its streaming service Foxtel Play to be known as Foxtel Now from tomorrow.
Amongst the key announcements is an entry point of $10 per month, HD streaming on select devices and the ability to view on the big screen with Google Chromecast.
Foxtel Now will initially be available on PC / Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast with additional devices updated in the coming months.
Genre bundles will vary from $10 – $29 per month, with Game of Thrones in the Drama pack in HD, for $15 per month.
Foxtel CEO Peter Tonagh said, “We believe everyone deserves to experience the world’s best entertainment.
“Foxtel offers award winning home-grown drama, plus the best choice in live sport, new movies, new shows and complete seasons than anyone else in Australia. Unfortunately, not enough Australians are able to enjoy this incredible programming.
“We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone.
“From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no-commitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.”
Additional devices will be updated in the coming months, until then, other devices, including PlayStation 3 & 4, Xbox One and select Smart TVs are able to stream Foxtel content in SD via the Foxtel Play app. Foxtel will also be launching a ‘puck’ device as another streaming option later in the year.
Subscribers will have access to all linear services in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile and tablet access via the new Foxtel Now app. At launch there will be over 16,000 titles in the on demand library, half of them in HD with more HD content being added all the time.
Foxtel Now features five entry level packs to match viewers’ interests including Drama and Pop packs priced at $15 per month each or $25 for both. Lifestyle, Docos and Kids packs are available at $10 per month each.
The Drama and Pop packs both feature the showcase channel, which airs HBO’s award-winning Game of Thrones, meaning fans of the series can enjoy the upcoming Game of Thrones season 7, in HD, for only $15 per month.
Foxtel Now’s Movies pack is available for $20 per month in addition to an entry level pack and the Sports pack is available for an extra $29* per month, meaning Sports lovers can now get access to Foxtel’s incredible sports programming for a little as $39 per month.
Foxtel Now requires internet and compatible device. Data charges may apply. Australia only.
^HD is only available on PC/Mac via Google Chrome browser, Telstra TV and Chromecast. Not all services/programs available in HD. HD not available on mobile/tablet.