Multichannel Survey: 7TWO, 7mate, 7flix.

Next in the annual Multichannel Survey are 7TWO, 7mate & 7flix.

7TWO, dominated by UK titles, has been the top-rating multichannel for the past two years, chasing viewers aged over 35. This is a shift from 12 months ago when it was pursuing Total People.

7mate remains the number 1 multi-channel for Men 16-54 and now People 25-54.

7flix, now more than 12 months old, aimed at Females 16-54 is now averaging 2.3 share in 2017, having switched from MPEG4 to MPEG2 a year ago.

7TWO

BRAND IDENTITY: 7TWO offers a broad selection of programs covering a variety of genres including, the best new lifestyle content, much loved and iconic UK comedies and is the home for Great British drama.

TARGET DEMOGRAPHIC: People 35+

RATINGS / PERFORMANCE RESULTS: The number 1 multi-channel for the past 2 years. The number 1 multichannel in our target demo.

KEY FIRST RUN TITLES:
House that 100k Built, Better Homes and Gardens, Land of the Midnight Sun, Hairy Bikers the Pubs that Built Britain, Mighty Planes, Endeavour, Suspects, Citizen Khan

UPCOMING FIRST RUN TITLES:
House that 100k Built, Better Homes and Gardens, Honey I Bought the House, The Yorkshire Vet, Intolerant Cooks, Endeavour, Suspects, Citizen Khan, Wimbledon 2017, FINA World Swimming Championships

RECENT SUCCESS STORIES: The number 1 multichannel for adults (Ppl 16+)

FIRST-RUN AUSTRALIAN CONTENT:
Better Homes and Gardens, Intolerant Cooks, Annabel Langbein: Free Range Cook, Vasili’s Garden, Great Australian Doorstep

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Minimal daytime catch up content.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) N/A

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: N/A

7mate

BRAND IDENTITY: 7mate caters for all male viewers and offers a great range of live sport, comedy, animation, movies and is the home of many top rating factual programs.

TARGET DEMOGRAPHIC: Men 16-54.

RATINGS / PERFORMANCE RESULTS: In a competitive market, 7mate is up on share vs last year in key demographics. 7mate is the number 1 multi-channel for People 25-54 and for its target Men 16-54.

KEY FIRST RUN TITLES: Outback Truckers, Outback Pilots, Ink Master, Family Guy, American Dad, Storage Wars, American Pickers, Pawn Stars, Klondike Gold Fever, Prospectors.

UPCOMING FIRST RUN TITLES: Ink Master, Loaded, Brit Cops, World’s Toughest Cops with Vinnie Jones, ScreenPLAY.

RECENT SUCCESS STORIES: Outback Truckers is performing great again this year with an average around 200,000 viewers (metro).

FIRST-RUN AUSTRALIAN CONTENT: Outback Truckers, Outback Pilots, ScreenPLAY, Talking Footy.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: None.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.)

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

7flix

BRAND IDENTITY: Movies and Entertainment

TARGET DEMOGRAPHIC: 16-54 Female

RATINGS / PERFORMANCE RESULTS:
61% Year on Year in Total People. 7flix is averaging 2.3 share in 2017
Up 50% Year on Year in target Demo – Women 16-54

KEY FIRST RUN TITLES:
Grey’s Anatomy
Code Black
Battlecreek
Marvel’s Agents of S.H.I.E.L.D
Once Upon a Time
Quantico
How to Get Away with Murder
Scandal

UPCOMING FIRST RUN TITLES:
Grey’s Anatomy s.14
Once Upon a Time s.7
Code Black s.3

RECENT SUCCESS STORIES:
Growing share and audience Year on Year.
Growing at least 50% in all demos flix is enjoyed by people of all ages.

FIRST-RUN AUSTRALIAN CONTENT: None

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Home & Away next day encore.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) MPEG2, SD

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: N/A

12 Comments:

  1. The only thing I’ve ever watched regularly on 7Two was the UK show Four In A Bed which they buried late on Friday nights before they axed it completely. Never seen it back again although it was apparently “Coming Soon” to 9Gem or 9Life a while ago but I’ve seen no sign of it since.

  2. melbourneamy

    Have never watched a show on 7two before excluding Olympics and AFL

    Would like to give an opinion on 7Flix but it’s a bit hard when you live within 40km of the Melbourne CBD but because my house is in dense bushland I can only get Ballarat channels ☹️Flix doesn’t exist out here

  3. What baffles me about 76 is that ‘Once Upon A Time’ has such a poor timeslot for 1st run programming-5.30 pm or so on a Sunday is graveyard stuff! They also rely on the constant repetition of a score or so old films from the 30s and 40s plus a couple of much more recent ones for their overnight viewing.

  4. Seven’s multi-channels are always dominant, particularly on weekends, but they’re on a roll this year.

    Have to give 7flix a cheer, which has even seen shares over or around 4% in 2017!

  5. I’m very disappointed 7Two have removed the early years of Home and Away from it’s schedule. Million Dollar Minute repeats is not a suitable replacement.

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