Multichannel Survey: 7TWO, 7mate, 7flix.

Next in the annual Multichannel Survey are 7TWO, 7mate & 7flix.

7TWO, dominated by UK titles, has been the top-rating multichannel for the past two years, chasing viewers aged over 35. This is a shift from 12 months ago when it was pursuing Total People.

7mate remains the number 1 multi-channel for Men 16-54 and now People 25-54.

7flix, now more than 12 months old, aimed at Females 16-54 is now averaging 2.3 share in 2017, having switched from MPEG4 to MPEG2 a year ago.

7TWO

BRAND IDENTITY: 7TWO offers a broad selection of programs covering a variety of genres including, the best new lifestyle content, much loved and iconic UK comedies and is the home for Great British drama.

TARGET DEMOGRAPHIC: People 35+

RATINGS / PERFORMANCE RESULTS: The number 1 multi-channel for the past 2 years. The number 1 multichannel in our target demo.

KEY FIRST RUN TITLES:
House that 100k Built, Better Homes and Gardens, Land of the Midnight Sun, Hairy Bikers the Pubs that Built Britain, Mighty Planes, Endeavour, Suspects, Citizen Khan

UPCOMING FIRST RUN TITLES:
House that 100k Built, Better Homes and Gardens, Honey I Bought the House, The Yorkshire Vet, Intolerant Cooks, Endeavour, Suspects, Citizen Khan, Wimbledon 2017, FINA World Swimming Championships

RECENT SUCCESS STORIES: The number 1 multichannel for adults (Ppl 16+)

FIRST-RUN AUSTRALIAN CONTENT:
Better Homes and Gardens, Intolerant Cooks, Annabel Langbein: Free Range Cook, Vasili’s Garden, Great Australian Doorstep

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Minimal daytime catch up content.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) N/A

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: N/A

7mate

BRAND IDENTITY: 7mate caters for all male viewers and offers a great range of live sport, comedy, animation, movies and is the home of many top rating factual programs.

TARGET DEMOGRAPHIC: Men 16-54.

RATINGS / PERFORMANCE RESULTS: In a competitive market, 7mate is up on share vs last year in key demographics. 7mate is the number 1 multi-channel for People 25-54 and for its target Men 16-54.

KEY FIRST RUN TITLES: Outback Truckers, Outback Pilots, Ink Master, Family Guy, American Dad, Storage Wars, American Pickers, Pawn Stars, Klondike Gold Fever, Prospectors.

UPCOMING FIRST RUN TITLES: Ink Master, Loaded, Brit Cops, World’s Toughest Cops with Vinnie Jones, ScreenPLAY.

RECENT SUCCESS STORIES: Outback Truckers is performing great again this year with an average around 200,000 viewers (metro).

FIRST-RUN AUSTRALIAN CONTENT: Outback Truckers, Outback Pilots, ScreenPLAY, Talking Footy.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: None.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.)

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Did not respond.

7flix

BRAND IDENTITY: Movies and Entertainment

TARGET DEMOGRAPHIC: 16-54 Female

RATINGS / PERFORMANCE RESULTS:
61% Year on Year in Total People. 7flix is averaging 2.3 share in 2017
Up 50% Year on Year in target Demo – Women 16-54

KEY FIRST RUN TITLES:
Grey’s Anatomy
Code Black
Battlecreek
Marvel’s Agents of S.H.I.E.L.D
Once Upon a Time
Quantico
How to Get Away with Murder
Scandal

UPCOMING FIRST RUN TITLES:
Grey’s Anatomy s.14
Once Upon a Time s.7
Code Black s.3

RECENT SUCCESS STORIES:
Growing share and audience Year on Year.
Growing at least 50% in all demos flix is enjoyed by people of all ages.

FIRST-RUN AUSTRALIAN CONTENT: None

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Home & Away next day encore.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.) MPEG2, SD

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: N/A

13 Comments:

  1. 7flix is soo boring 7mate isn’t much better ya should make a universal aged environmental learning channel how hard could it be and is there anything better that could bring anyone back down to earth we need to care for the planet the planet cared for us you if not it has a way of doing what it wants also.

  2. The only thing I’ve ever watched regularly on 7Two was the UK show Four In A Bed which they buried late on Friday nights before they axed it completely. Never seen it back again although it was apparently “Coming Soon” to 9Gem or 9Life a while ago but I’ve seen no sign of it since.

  3. melbourneamy

    Have never watched a show on 7two before excluding Olympics and AFL

    Would like to give an opinion on 7Flix but it’s a bit hard when you live within 40km of the Melbourne CBD but because my house is in dense bushland I can only get Ballarat channels ☹️Flix doesn’t exist out here

  4. What baffles me about 76 is that ‘Once Upon A Time’ has such a poor timeslot for 1st run programming-5.30 pm or so on a Sunday is graveyard stuff! They also rely on the constant repetition of a score or so old films from the 30s and 40s plus a couple of much more recent ones for their overnight viewing.

  5. Seven’s multi-channels are always dominant, particularly on weekends, but they’re on a roll this year.

    Have to give 7flix a cheer, which has even seen shares over or around 4% in 2017!

  6. I’m very disappointed 7Two have removed the early years of Home and Away from it’s schedule. Million Dollar Minute repeats is not a suitable replacement.

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