Why Nine isn’t very happy with SBS
It's all about the content, stupid.....
If you have the time, The Australian today has an excellent and lengthy article by Rosemary Neill on local content.
She raises issues surrounding ABC, children’s TV and Netflix, with quotes from Kim Dalton, Nick Murray, Penny Chapman and Jenny Buckland from the Australian Children’s Television Foundation.
The article also airs Nine’s view, as told to a parliamentary inquiry into the sustainability of the film and television industry, which questions SBS using public funds to drive “up the cost of commercially attractive content’’ that fails to reflect its multicultural charter.
Nine was clearly angered when it was outbid by SBS for US food shows it wanted for 9Life.
“Nine consistently finds itself in a competitive bidding process with SBS for programming,’’ Nine said. “SBS’s content acquisitions appear to be based on chasing commercial ratings and revenue while not servicing its charter or target audience,
“Late in Nine’s negotiations with US-based content distributor Scripps … Nine was advised SBS had put a significant commercial offer to them for the food component of the content package.’’
SBS bought the food shows for its Food Network, but Nine cited further examples of SBS invading its commercial territory, including its airing of Alien and Star Trek films. This encroachment, says Nine, “undermines the commercial, free-to-air model’’.
A spokeswoman for SBS rejects Nine’s criticisms, explaining the multicultural broadcaster acquires “some general entertainment programs through cost-effective content deals’’. SBS says its food programming “attracts broader audiences, which enables us to cross-promote … our charter-focused titles’’.
This week it confirmed picking up The Good Wife spin-off, The Good Fight.
SBS is calling for a content quota for its main channel so it can better reflect its charter, but insists a quota would require full government funded.
You can read more here.