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ASTRA Industry Awards 2017: winners

FOX League last night was voted Channel Brand of the Year at the ASTRA Industry Awards.

FOX League last night was voted Channel Brand of the Year at the ASTRA Industry Awards.

The awards recognise brands and marketing in the subscription television sector.

FOX League has scored 23 of the top 50 STV programs so far in 2017.

“No channel better represents the success of subscription television in attracting passionate audiences in large numbers to watch quality content,” outgoing ASTRA CEO, Andrew Maiden, said.

“Since launch, FOX League has become one of Foxtel’s most watched channels, attracting large audiences for its live, ad-free coverage of every game, while its suite of magazine programs set the conversation around the sport on screen and online,.”

FOX Sports CEO Patrick Delany said, “Just when we think our jobs can’t get any better we win an award for a labour of love. Building FOX League from the ground up was as much fun as you can have at work, so to be named ASTRA Channel Brand of the Year in its first year is ridiculously rewarding.

“As always, we thank the players who perform brilliantly and we thank our audiences for their loyalty and passion. The reception the channel and brand has been given is a massive reward for our team,” he added.

Foxtel Arts received the ASTRA Channel Achievement Award while Jesse Hicks of SKY News was named ASTRA Television Professional of the Year. Foxtel’s Brigitte Slattery was named ASTRA Creative Professional of the Year and Thomas O’Brien of SKY News was voted ASTRA Rising Star.

“The industry’s success depends on the professionalism and creativity of our people, and this year’s winners are outstanding role models to the 8000 people who work in the sector,” Andrew Maiden said.

Other winners:

Most Outstanding Advertising Campaign, MTV Fit Sessions, MTV Australia
Most Outstanding Campaign Under $50k, Dan Ricciardo Ultimate Track, FOX Sports
Most Outstanding Innovation, The Wentworth BOT, showcase
Most Outstanding Off-Air Promotion, Lifestyle Rebrand, Lifestyle (Joint)
Most Outstanding Off-Air Promotion, FOX League, FOX Sports (Joint)
Most Outstanding On-Air Promotion, Phone Mouth, The Comedy Channel
Most Outstanding Public Relations Campaign, Dan Ricciardo Ultimate Track, FOX Sports
Most Outstanding Social Media Campaign, Are Millennials F***ed?, MTV Australia

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