No surprises here, Nine has now officially renewed Australian Ninja Warrior for a second season.
The show has been the biggest series of 2017, pulling over 2 million viewers for it final last night, despite no athlete getting a shot at the towering Mount Midoriyama.
“The reception for Australian Ninja Warrior has been phenomenal, and the team at Endemol Shine Australia has to be commended on the brilliant show they have delivered,” said Michael Healy, Nine’s Director of Television.
“We are thrilled to see Australian audiences responding so strongly to a new format. The result is driven by appointment family viewing, and it demonstrates the power of free-to-air television to aggregate mass audiences.
“Australian Ninja Warrior will return for a second series in 2018 and we are excited to see not only all of our favourite Ninja contestants from series one return but a host of new Australian Ninja’s inspired by the show,” said Healy.
“For the second series in 2018 we will roll over the prize money not won in series one, creating a prize of $200,000 if an Australian Ninja Warrior can conquer Mount Midoriyama.”
Nine cites the show as the biggest new series to launch since 2012, with a consolidated audience of 1.727 million, higher than the average 1.409 million viewers who tuned in for the Olympics last year.
“Australian Ninja Warrior is without a doubt the breakout hit of 2017,” said Michael Stephenson, Nine’s Chief Sales Officer.
“Following on from the success of Married at First Sight in the first quarter and another strong season of The Voice in Q2, Ninja has set the stage for us to have a strong back half of the year, along with The Block and Family Food Fight. That will deliver what we promised, solid audience growth for 2017 in the three key demographics that matter: audiences 25-54, 16-39 and Grocery Buyer with Child.”
The show has also been a hit on social media and digital with more than 700,000 minutes of short-form video and more than 17million long form minutes consumed across 9Now and other digital properties.
“What has been fascinating to see is the Australian audience’s appetite for Australian Ninja Warrior’s content online,” said Helen McCabe, Nine’s Head of Lifestyle. “Across our digital lifestyle network we have seen different types of Ninja-related stories do well on different properties.”
Applications for 2018 are open at www.ninjawarriorcasting.com.au.