AFL finals helps Seven snare the week

Ratings: Sport decides who takes the week, while TEN has long-term issues with Saturdays.

The AFL finals played over 3 nights saw Seven secure another ratings week.

While Little Big Shots was again the top title of the week with 1.31m viewers, it was the AFL that dominated at week’s end, giving Seven as much as a 40.7% share on Friday. Any lead Nine had over Seven after Thursday was erased in the subsequent 2 days.

TEN again trailed ABC with a dismal share on Saturday where its primary channel was beaten by SBS. Its next owners, whomever triumphs in a bunfight, will need to spend on content or sports rights to improve Saturday programming.

Seven: 31.6
Nine: 29.1
ABC: 16.5
TEN: 15.9
SBS: 6.9

Primary channel:
Seven: 21.8
Nine: 20.9
ABC: 11.8
TEN: 10.6
SBS: 5.1

7mate / 9GO!: 3.9
7TWO: 3.5
ABC2: 3.0
ONE: 2.9
7flix: 2.5
9GEM: 2.3
9Life: 2.0
ABC News: 1.3
SBS Food Network: 0.7
ABC ME: 0.5
NITV: 0.1

Seven won the demos 25-54, 18-49 and 16-39.

Seven won Sunday, Thursday, Friday and Saturday. Nine won Monday, Tuesday and Wednesday. ABC bettered TEN on Sunday, Monday, Tuesday and Saturday.

Seven won Melbourne, Adelaide and Perth. Nine scored first in Sydney and Brisbane.

Best brands this week were:

Seven: Little Big Shots (1.31m), Seven’s AFL (Post match: 1.01m), Seven News (Sun: 974,000) and Sunday Night (747,000).

Nine: The Block (Sun: 1.2m), Nine News (Sun: 1.19m), A Current Affair (806,000) and This Time Next Year (797,000).

ABC: Shaun Micallef’s Mad as Hell (741,000), ABC News (Sat: 736,000), Utopia (733,000) and Inspector George Gently (693,000).

The Bachelor (Wed / Thu: 717,000), Have You Been Paying Attention? (701,000), Australian Survivor (Mon: 617,000) and The Project (Mon: 7pm).

SBS: Extreme Railway Journeys (325,000), Great American Railway Journeys (326,000), Look Me in the Eye (287,000) and The Obesity Myth (285,000).

5 Responses

  1. For 10 to be doing a 4.3 on Saturday, behind SBS and 9Go! there are massive issues that need immediate addressing. Surely they can come up with something a bit more credible than what is being pumped out.

  2. Encores and repeats are not the answer for Ten. With so many options available to us they need 1st run shows to improve. In addition consistency is key, stop chopping & changing programs. Still say a Saturday Night Live Aussie style may work but not a late version.

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