Syfy to refresh brand, announces returning titles.
Syfy goes large on Sunday with a new-look logo; plus new airdates for returning shows.
To be known as SYFY, the Australian refresh follows a reboot of the NBCU-owned franchise in the US in June.
The reboot includes a new logo and typeface, as part of a “renewed commitment to the genre and fandom at large.”
SYFY will also feature Season 2 of The Shannara Chronicles Season Two on October 18. It cites the season 1 premiere as the most watched program in its timeslot and highest average audience for any program ever on Syfy Australia*.
Also returning are Z Nation Season Four on October 3 and Channel Zero: No End House on November 4.
“SYFY puts fans at the centre of everything we do,” said Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, NBCU International. “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital. Together with SYFY in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”
* Source: L&J Oztam National STV panel. Consolidated data, unless otherwise noted. Jan 16 – 23, 2015, or as dated. Program rank based on timeslot data. Channel launched as Syfy at the start of 2014.