New CEO for Film Victoria

Film Victoria board member Caroline Pitcher has been appointed as its new CEO following the resignation of Jenni Tosi.

Currently General Manager, Commercial and Public Engagement at Federation Square, Pitcher was National General Manager, Film & Television Post Production at Deluxe, and previously Director, Marketing & Enterprise Solutions at Omnilab Media and General Manager of the Melbourne Film Office.

She has also been a CEO of Ausfilm and board member, President of the Screen Services Association of Victoria and a Film Victoria board member since 2012.

“I’m delighted to be assuming the leadership of Film Victoria at a time when the Victorian screen industry is performing well. An important continuing role for Film Victoria will be to assist our industry to meet the challenges of a changing environment and take more Victorian-produced content to the world,” she said.

“Our industry is fortunate to have a large number of exceptional producers across film, television, Video-On-Demand and digital games; talented craftspeople, directors, writers, visual effects designers, cast and crew with a wonderful track record of success and international acclaim; and a supportive State Government. I’m looking forward to working collaboratively with them all.”

President of the Film Victoria Board Ian Robertson said, “Caroline has made a strong contribution to the industry over more than a decade and to the Film Victoria Board over the past five years. She has an intimate knowledge of the organisation and the challenges and opportunities ahead for Victoria’s screen industry, and we are thrilled to welcome her back as CEO.”

Minister for Creative Industries Martin Foley added, “In the context of a fast-changing media, technological and global landscape, Caroline takes the helm of Film Victoria at an interesting time for our screen industry. I have no doubt she will bring great energy, insight and resourcefulness to the opportunities ahead and I look forward to her contribution to Film Victoria, our screen industry and our creative state.”

Pitcher begins in December.

One Comment:

  1. Interesting choice considering her previous position as MD of Deluxe Digital Pictures… under her stewardship what had been (as AAV and then Digital Pictures) prior to the buyout by Deluxe the most successful and largest post production house in Melbourne shut down while other post houses were expanding. A sound house even opened a picture post facility to grow their business around the same time.

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