Nine promotes Family Food Fight in multicultural media

Nine is cleverly promoting Family Food Fight to multicultural communities ahead of its premiere next week.

Cultural-specific ads are set to appear in newspapers including An Nahar, El Telegraph, Greek Herald, Ta Nea, Il Globo, La Fiamma, Van Nghe Entertainment Weekly and Viet News (Sydney).

There are also in-language radio ads plugging the show.

Presumably with SBS promotion it’s not a TV first, but may well be for Nine …. we’ve come a long way from 60 Minutes in Beirut…