Upfronts 2018 to begin
First showcase for advertisers for 2018 is Nine on Wednesday.
Nine will stage its 2018 Upfronts this Wednesday in Sydney -the first cab off the rank this season.
Nine’s event will be held at FOX Studios on Wednesday afternoon where it is expected to announce a swathe of renewals. Most of Nine’s new 2017 titles have performed well –The Last Resort being the obvious fail.
Recent weeks have been strong for Nine, and renewals are set for Australian Ninja Warrior, The Block (at the Gatwick), The Voice and Married at First Sight. Announcements are set to include new drama Bite Club and Talkin’ ‘Bout Your Generation while Love Island is also tipped. While This Time Next Year will get a renewal, it is unlikely to screen in 2018. But dramas House Husbands & Love Child are likely to miss out while previously-announced Underbelly Files: Chopper is set for 2018. But what of that McLeod’s Daughters revival….?
After a marathon 2017 Upfronts, this year’s will be a much tighter affair.
TEN’s Upfronts will take place on Thursday November 9 in Sydney at Darling Harbour.
Given the network’s difficult situation in administration it must have been quite a feat to assemble a 2018 showcase. But TEN has always been a network to run its own race. The chatter is positive about a renewal for I’m A Celebrity Get Me Out of Here, and it has already confirmed Bachelor in Paradise poised to join both current editions. MasterChef will be back for its 10th season while Have You Been Paying Attention? and Gogglebox are dead certs. The Biggest Loser will be out and it’s not looking good for Common Sense. Previously-announced Russell Coight’s All Aussie Adventures will now air in 2018.
Seven is yet to confirm its Upfronts which are set for Melbourne on October 27. Australian Spartan is already confirmed for what will be a big year of sport, with the Winter Olympics and Commonwealth Games. There are whispers My Kitchen Rules will have a format change or even a spin-off. Expect more House Rules, First Dates, The Chase and Little Big Shots.
Foxtel, ABC and SBS (which last year did stage an Upfronts) are yet to confirm their 2018 showcases for advertisers and media.