Binge viewing is increasing outside the home, according to new data from Netflix.
In a world of 2.4 billion smartphone users, 67% of Netflix global viewers are bingeing on the move, caring less about personal space, screen sharing or spoiling.
45% of those watching on the go have caught a backseat binger snooping on their screen. Only 18% of public bingers have felt embarrassed about what they’re watching and 77% refuse to turn off their show or movie, according to the data.
While 11% have had a show or movie spoiled by seeing someone else’s screen, the numbers rise to 24% in countries like South Korea.
27% of public bingers have had a stranger interrupt their show or movie to start a conversation about what they’re watching. The data also showed Mexico, Colombia and Chile are the “most outwardly emotional countries” where users are prone to laughing or crying out loud in public whilst bingeing their favourite shows.
Public bingers even listed “access to movies and tv shows” higher than food and beverages (30% versus 25% and 23%, respectively).
The survey was conducted by SurveyMonkey from August 24 – September 7, 2017 and based on 37,056 responses. The sample was balanced by age and gender and representative of an adult online population who watch movies and TV shows via streaming services in public settings in The United States, Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Malaysia, Mexico, Netherlands, Philippines, Poland, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.