On Thursday it is TEN’s turn for its 2018 Upfronts.
Advertisers, media, execs and stars will gather at Darling Harbour. Of the three commercial networks, this event is bound to be the most fascinating, given the network’s turbulent year.
Spare a thought for Programming who have had to plough on without clarity about ownership and budgets. But with the support of CBS it could also be its most exciting showcase in years. The recent signing of Lisa Wilkinson indicates surprises are still possible.
Content priorities are likely to include The Bachelor, The Bachelorette, Bachelor in Paradise, MasterChef‘s 10th anniversary season, Gogglebox, The Project, Studio 10, Big Bash League, Have You Been Paying Attention?, The Living Room, Hughesy We Have A Problem, Shark Tank, Russell Coight’s All Aussie Adventures, Family Feud, Body Hack with Todd Sampson and I’m a Celebrity Get Me Out of Here. The latter is an expensive venture but whispers suggest it will resume.
Based on this year’s ratings, the expensive Australian Survivor is no guarantee, but TEN has made noises in the past that it has let go of brands too soon -with CBS on board there is room for optimism.
Drama is where the most interesting news should come. While Neighbours has been renewed by UK’s Five, an Offspring return seems unlikely. I can’t see The Wrong Girl resuming on recent numbers and it is just too early to expect decisions on Sisters (in 2015 there was no announcement on Party Tricks when it scored 430,000, higher than Sisters this week). Look for at least 1 new Drama to excite the market as a result.
Put a red line through Common Sense & The Biggest Loser. It’s also too soon for a decision on Cram, but what of the long-running Bondi Rescue?
Lisa Wilkinson and Dave Hughes are bound to be on show, and it is surely time for Bondi Vet to unveil the replacement/s for Dr. Chris Brown?
Meanwhile could there be more joint projects with Foxtel and is it too soon to hope for CBS-led announcements?
TV Tonight will be Live tweeting info from late Thursday arvo.