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BBC unveils new Doctor Who logo

Jodie Whittaker unveiled new logo to media at BBC Worldwide’s annual showcase in Liverpool.

Whovians are today buzzing over a new Doctor logo and insignia unveiled by Thirteenth Doctor Jodie Whittaker to media at BBC Worldwide’s annual showcase event in Liverpool.

Just what does the line striking through the lettering signify? Time travel or something more…?

BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”

The Doctor Who logo is an iconic and powerful trademark for the franchise that is recognised all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs, working closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens.

The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018.

Doctor Who is a BBC Studios production for BBC One and a BBC America co-production. BBC Worldwide are the international distributors for Doctor Who.

5 Responses

      1. I have been disheartened by 2 words of, to me incomprehensible, dialogue, and 2 recent Doctors (Smith and Capaldi) where comprehensibility of dialogue wasn’t given the slightest of thought.

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