9GO! is moving on Celebrity Big Brother (US) after disappointing ratings numbers.
The show has been hovering around the 50,000 mark in a 9:30 timeslot.
From Sunday it moves to a new timezone of around 11:30pm or later with either movies or 21 Jump Street preceding it.
In the US, where the cast is more widely recognised, it has attracted decent press, notably around former White House staffer Omarosa.
The show only has a short run, due to wrap on February 25.