Steve Price is being rushed to South Africa to head back into the jungle as ratings for I’m A Celebrity Get Me Out of Here has TEN nervous.
Price featured in the show last year coming 5th but managing to win some praise from cynical viewers. He will make his return on Sunday as a late addition despite the celebrities being told no further additions were coming.
But this week the show hit an all-time low, falling under the 500,000 mark. Given the cost of producing the show, those figures are unacceptable.
After the inclusion of Vicky Pattison, Paul Burrell, and especially Lisa & David Oldfield, viewers have been switching off.
But while Price may have won praise for showing a different side to his personality, and hosting “Jungle Radio” interviews, improving figures is a tall order before the finale due on Sunday or Monday March 11 / 12.
It’s a shame TEN could no call upon Lisa Wilkinson or Carrie Bickmore to help bring viewers back. We’ve already seen the Price in the Jungle show and many will still view him at the low end of the likeability-scale.
If only those rumours of Fran Drescher had proven true. If only CBS had dug deep and sent a big name star from the USA.
Heck even Anastasia from Gogglebox would have been a better pick.