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Nine tops TV revenue for first time in 13 years

Seven may have won Total People but Nine has topped 2017 revenue shares.

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Seven may have won Total People but Nine has topped 2017 revenue shares, for the first time in 13 years.

Commercial revenue share, 2017 Calendar year.

Nine: 38.3% (up 3.1)
Seven: 37.9% (down 2.2)
TEN: 23.8% (down 0.9)

In the December half, Nine grew its ad revenue share by five points to a 40% share, while Seven lost 4.4 points to 36.4% share and the TEN shed 0.7 points to a 23.5% share.

Nine CEO Hugh Marks said: “To achieve this result in such a short timeframe is very humbling and validates our strategic focus on delivering the demographics that matter most to advertisers.

“For us to post this result is great recognition of the strength of the content we create and its resonance with Australian audiences. It is a clear signal of the significant business impact that reaching the right audiences is having for advertisers.”

The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion, which was 0.7% lower compared with the same six months a year earlier. However metropolitan free-to-air TV ad revenue grew 1.4% to $1.5 billion – the first time it had growth in three-and-a-half years.

“The total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multiplatform TV,” said ThinkTV chief executive Kim Portrate.

SBS declined to provide aggregated revenue figures to the report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.

Source: AdNews, Mediaweek

9 Responses

  2. The growth in BVOD revenue is based on the networks collecting demographic info on viewers so they can promise an audience to advertisers and the blocking of ad blockers.

  4. My curiosity is what the advertising industry is planning to do with FTA in the future especially with the growing popularity of streaming which currently is commercial free with Netflix and Stan and gaining strength year by year as content increases with market demand. The exponential growth of streaming with Disney and Amazon becoming bigger players in the future must mean a major rethink by the advertising industry to offer large financial incentives for advertising initiatives outside of FTA into streaming pay TV.

    1. I believe CBS All Access has different tiers available with one of them being cheaper with adds. If it launches this way here, I wouldn’t be surprised if the others followed their lead.

      1. Be it on any paid steaming company’s head if they succomb to inserting adverrtising and on-screen branding. Leave that dinosaur marketing thinking to the free catchup servicea and that other dinosaur Foxtel.

    2. Advertisers have been moving away from TV, newspapers and magazines to targeted advertising on-line for over a decade. Ad Blockers and Facebook increasing its fees are making that more difficult and expensive.

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